Note: The job is a remote job and is open to candidates in USA. On The Stage (OTS) is a rapidly scaling company focused on enhancing the go-to-market technology stack. The GTM Operations Manager will ensure the reliability and usability of systems that support the go-to-market teams, driving operational excellence and enabling productivity across Sales, Marketing, and Customer Success.
Responsibilities
- Own and maintain a living, visual map of OTS's GTM tech stack — documenting how tools integrate, where data flows, and where dependencies exist across Marketing, Sales, SDR, Customer Success, and Support
- Map the end-to-end GTM prospect and customer journey across all systems, from first touch through renewal, identifying where data handoffs occur and where continuity breaks down
- Maintain clear, accessible documentation for all GTM systems — integration configurations, field mappings, routing logic, and workflow dependencies — so the team can operate and troubleshoot with confidence
- Serve as the internal authority, requirements gatherer, and thought leader on how OTS's GTM systems connect
- Conduct regular workflow audits across GTM roles — identifying manual steps, redundant processes, unclear handoffs, and missing automation that create friction or consume time that should go toward customers
- Design and implement workflow improvements that increase the speed, clarity, and ease of day-to-day GTM operations — from lead routing and data entry to reporting access and task management
- Build lightweight internal tools, views, and dashboards that surface the right information to the right people at the right time — reducing the need to export data, run manual queries, or ping other teams for status
- Partner with team leads to understand role-specific pain points and translate them into durable operational improvements, not one-off fixes
- Own the integrations between GTM platforms — HubSpot, Salesforce, Salesloft, Intercom, product usage, and adjacent tools — ensuring data flows accurately, completely, and without duplication or silent failures
- Establish and maintain data quality standards across GTM systems: field definitions, object relationships, naming conventions, and enrichment logic that support reliable reporting and consistent operations
- Monitor integration health proactively — identifying sync errors, broken workflows, or data inconsistencies before they affect team performance, and resolving them with urgency
- Ensure a single, shared version of the truth is maintained across Marketing, Sales, and Customer Success — from top-of-funnel attribution through Finance
- Build and maintain the reporting infrastructure that gives GTM team members and leadership clear, timely visibility into funnel performance, team activity, and pipeline health — without requiring manual data pulls
- Define and govern the KPI framework for GTM operations: what we track, how it's calculated, where it lives, and how it's surfaced to different stakeholders
- Proactively identify gaps in GTM visibility — metrics that aren't being captured, processes that aren't being measured — and build the infrastructure to fill them
- Own a rolling tech stack roadmap that reflects OTS's current needs and future direction — identifying tools to evaluate, integrations to deepen, capabilities to build, and platforms to consolidate or sunset
- Evaluate new tools and vendors with rigor: understanding how they fit into the broader data ecosystem, what operational overhead they introduce, and whether they unlock meaningful new capacity for the GTM team
- Manage the vendor lifecycle for GTM platforms — renewals, configuration updates, user provisioning, and ongoing optimization — in coordination with Finance and IT
Skills
- 5+ years of experience in GTM Operations, Revenue Operations, Sales/Marketing Systems, or a closely related function
- Demonstrated ability to build consensus among senior, cross-functional stakeholders on competing requirements, and to translate that alignment into a clear, executable program plan
- Proven hands-on experience with Salesforce and/or HubSpot, including administration, workflow configuration, and integration management
- Demonstrated ability to document, audit, and improve GTM workflows and system integrations at a cross-functional level
- Strong analytical skills with the ability to trace data issues, validate integration accuracy, and maintain data quality standards across systems
- Excellent communication skills — able to translate between business needs and technical implementation, and document systems for non-technical audiences
- Strong organizational skills with the ability to manage multiple workstreams and competing priorities in a fast-paced environment
- SQL proficiency for self-serve data analysis, debugging, and validation
- Hands-on experience with Qualified, RB2B, Clay, or similar enrichment, intent, and analytics platforms
- Experience building internal dashboards, reporting views, or lightweight tools to unify data across systems
- Familiarity with integration middleware platforms (Zapier, Make, Workato) or direct API configuration
- Background in B2B SaaS, ideally in a high-growth stage company
Company Overview