Note: The job is a remote job and is open to candidates in USA. Who Gives A Crap is a leading eco-friendly household essentials business that donates 50% of profits to provide access to clean water and sanitation. The Head of Brand and Growth will be responsible for driving brand-led growth in the US, focusing on strategy execution that converts attention into demand and improves customer acquisition cost efficiency.
Responsibilities
- Crafting the long-term strategy that positions our brand as the primary engine for demand, ensuring every marketing dollar spent is a deliberate investment in our next phase of US growth
- Leading the charge on integrating our brand narratives with our performance channels, moving beyond silos to ensure our storytelling is directly driving measurable awareness and revenue
- Partnering with Finance and Analytics to prove the 'brand halo,' tracking how our US-specific activations are improving CAC efficiency and accelerating growth across DTC and retail
- Improving our agency partnerships and internal workflows to ensure we have the right capabilities and playbooks in place to turn cultural relevance into a scalable, repeatable growth lever
- Collaborating closely with the GM US, who serves as your People Leader
Skills
- Deep understanding of the US market
- Ability to use brand as a powerful engine for commercial results
- Experience in leading local strategy and execution
- Capability to ensure brand and performance channels work seamlessly
- Focus on driving measurable awareness and significant revenue growth
- Experience in improving efficiency and Customer Acquisition Cost (CAC)
- Data-informed leadership
- Ability to set ambitious goals and deliver on them through clear, integrated strategic execution
Benefits
- Competitive, market-informed salaries
- Meaningful support towards healthcare
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper (yes, you read that right)
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