Note: The job is a remote job and is open to candidates in USA. Dimond Connect is seeking a Head of Content for their client in the skincare/personal care space. The role requires a blend of creative instincts and operational discipline to manage organic social presence and create engaging content across various platforms.
Responsibilities
- Organic social strategy and execution across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
- End-to-end content creation — concepting, filming, editing, and publishing short-form video with a strong point of view on hooks, storytelling, and trends
- Viral content strategy — identifying what's resonating culturally and translating it into content that's native to our company's voice
- Content planning and publishing cadence, including calendar management and platform-specific optimization
- Creator partnerships and collaborations to extend reach and bring fresh perspectives into the content mix
- Community engagement — understanding who the audience is, what they respond to, and building content that deepens that relationship
- Scalable content systems — building workflows, templates, and repeatable processes so output stays high without quality dropping
- Reporting on organic performance and using data to inform creative decisions and channel prioritization
Skills
- 5–8 years of experience in social media content creation or content strategy, with a track record of growing channels you've owned
- Proven ability to create high-performing short-form video — you can show us content you've made that worked
- Deep platform fluency across TikTok, Instagram Reels, and YouTube Shorts — you understand the algorithm, the formats, and the culture of each
- Comfortable on camera and behind it — you're not precious about either
- Strong storytelling instincts: you understand hooks, pacing, narrative, and what makes someone watch to the end and share
- Ability to operate at both the execution and strategy level — you can shoot and edit on Monday and present a quarterly content roadmap on Tuesday
- Highly organized with the ability to manage a content calendar, external collaborators, and competing priorities simultaneously
- Experience in beauty, skincare, or wellness content
- An existing following or demonstrated ability to build one
Company Overview