Note: The job is a remote job and is open to candidates in USA. LaunchDarkly is a company focused on modern software delivery, and they are seeking a strategic Head of Events and Field Marketing to lead their field marketing efforts. This role involves managing a team, executing events, and driving brand engagement to support business results.
Responsibilities
- Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution
- Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans
- Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals
- Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements
- Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product's unique value across key markets
- Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans
- Work with executives to design in-person experiences that expand relationships higher and wider within target accounts
- Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning
- Drive coordinated, multi-channel activations before and after every event to maximize impact
- Report on the performance of each event, identifying areas for improvement and areas to accelerate based on results
Skills
- Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience
- 7+ years of event management and field marketing experience including managing a team of individual contributors
- Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs
- Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce)
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences
- Experience working with global, remote teams and collaborating with cross-functional stakeholders
- Willingness to travel as needed to support regional marketing events and initiatives
Benefits
- Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
- LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs.
- Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
Company Overview