Note: The job is a remote job and is open to candidates in USA. Orena Fragrances is looking for a Head of Finance & Business Intelligence to build and lead their finance function. This role involves developing financial systems, reporting, forecasting, and analytics that support key business decisions, overseeing financial planning, analyzing business performance, and optimizing profitability.
Responsibilities
- Company-wide financial planning and forecasting
- Budget development and budget management across all departments
- Cash flow forecasting and financial planning
- Financial modeling for new initiatives, hiring decisions, product launches, and growth investments
- Company profitability analysis and financial performance
- Product-level profitability and SKU performance analysis
- Pricing strategy and promotional profitability
- Inventory cost analysis and purchasing recommendations
- Department budget recommendations and resource allocation
- Marketing profitability across Meta, Google, Email, SMS, Affiliate, Influencer, Organic Social, and other acquisition channels
- Customer acquisition cost (CAC), customer lifetime value (LTV), MER, contribution margin, payback period, and overall marketing efficiency
- Influencer, affiliate, and PR investment analysis
- Launch financial analysis, post-launch reporting, and ROI evaluations
- Weekly, monthly, and quarterly executive reporting
- KPI development and executive dashboards
- Weekly business performance meetings with department leaders to review KPIs, financial performance, and strategic recommendations
Skills
- 5+ years of finance, FP&A, or strategic finance experience within an ecommerce or direct-to-consumer (DTC) business is required. Candidates without hands-on ecommerce finance experience will not be considered
- Bachelor's degree in Finance, Accounting, Economics, Business, or a related field (MBA or CPA is a plus, but not required)
- Demonstrated experience owning financial planning, budgeting, forecasting, and profitability analysis for an ecommerce business
- Proven experience partnering directly with marketing teams to evaluate customer acquisition costs, marketing efficiency, and return on investment across paid and owned channels
- Deep understanding of ecommerce financial metrics including contribution margin, gross margin, net margin, CAC, LTV, MER, ROAS, payback period, AOV, and customer retention
- Experience analyzing performance across Meta, Google, Email, SMS, Affiliate, Influencer, and Organic marketing channels
- Experience building executive dashboards, KPI scorecards, and financial reporting for senior leadership
- Advanced proficiency in Excel and/or Google Sheets with strong financial modeling skills
- Experience working with Shopify and e-commerce analytics platforms is required
- Exceptional analytical, strategic thinking, and problem-solving abilities
- Excellent communication skills with the ability to translate financial data into clear business recommendations
- Highly organized, detail-oriented, and comfortable building systems and processes in a fast-growing company
- Experience with Triple Whale, Klaviyo, GA4, Meta Ads Manager, Google Ads, Postscript, or similar e-commerce tools is highly preferred
- Experience working for a consumer products, beauty, skincare, fragrance, cosmetics, apparel, or other inventory-based DTC e-commerce brand is strongly preferred
Benefits
- Quarterly performance bonuses
- Monthly healthcare stipend
- Opportunity for long-term growth and leadership within a rapidly scaling company
Company Overview