Note: The job is a remote job and is open to candidates in USA. Botanic Tonics is a high-growth CPG brand focused on helping people engage with themselves and their surroundings. They are seeking a Head of International Sales to define and execute their international sales strategy, build distribution partnerships, and lead a growing team.
Responsibilities
- Define and execute the international sales strategy across EMEA, APAC, Latin America, and other target regions
- Identify and prioritize markets based on demand signals, competitive landscape, and distribution potential
- Build and manage a pipeline of retail, grocery, e-commerce, and distributor partnerships globally
- Negotiate and close distribution agreements, ranging from regional distributors to national retail chains
- Own international revenue targets and report directly to the Chief Sales Officer
- Cultivate long-term relationships with key buyers, brokers, and distributors across markets
- Represent the brand at international trade shows, industry events, and buyer meetings
- Partner with marketing to ensure brand consistency and localization across regions
- Hire, develop, and lead regional sales managers and account executives as the team scales
Skills
- 10-15+ years of international sales experience, ideally within CPG, FMCG, or consumer brands
- Proven track record of building distribution partnerships and closing deals across multiple international markets
- Experience working in or closely with startups or high-growth companies where you've had to build from scratch
- Strong commercial acumen with the ability to balance short-term revenue goals with long-term market development
- Excellent relationship-building and negotiation skills across cultures and business environments
- Willingness to travel abroad
- Experience scaling a CPG brand from seed stage into international distribution
- Existing relationships with distributors and/or major retailers across EMEA, APAC, or Latin America
- Fluency in a second language (Spanish, French, Mandarin, or Arabic a plus)
- Familiarity with export logistics, trade compliance, and international pricing strategies
Benefits
- Performance-based bonus tied to company milestones
- Flexible remote-first work environment with travel budget
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
Company Overview