Note: The job is a remote job and is open to candidates in USA. WeAreAspire is an education-focused company seeking a Head of Marketing to lead their marketing strategy and execution for their online education portfolio. The role involves driving brand awareness, lead generation, and student enrollment growth while managing a high-impact marketing team.
Responsibilities
- Develop and execute the US marketing strategy to drive awareness, engagement, and student enrolment growth
- Own and optimise the entire marketing funnel, from lead generation through to conversion
- Drive demand generation through paid media, social, content, partnerships, events, and digital campaigns
- Lead brand positioning and messaging across all marketing channels
- Partner closely with Admissions, Academic, and Leadership teams to align marketing initiatives with business goals
- Oversee campaign performance, reporting, analytics, and ROI
- Manage external agencies, vendors, and marketing technology platforms
- Own marketing budgets and ensure efficient allocation of spend
- Lead and develop a small, high-performing marketing team
Skills
- 5+ years' experience in a Marketing Director, Head of Marketing, Growth Marketing, Marketing Lead, or Senior Marketing Manager role
- Strong background in Demand Generation
- Strong background in Lead Generation
- Strong background in Growth Marketing
- Strong background in Customer Acquisition
- Strong background in Performance Marketing
- Experience owning marketing strategy and execution within a startup, scale-up, or growth-stage business
- Comfortable working in a lean environment where you'll be both leading and delivering
- Strong understanding of marketing analytics, reporting, CRM platforms, and marketing automation
- Proven ability to drive measurable marketing and commercial results
- Excellent stakeholder management and communication skills
- Education
- EdTech
- Publishing
- Digital Media
- Online Learning
- SaaS
- Subscription or membership-based businesses
Benefits
- 10% Bonus
- Fully remote role with flexibility
Company Overview