Note: The job is a remote job and is open to candidates in USA. Quest Diagnostics is seeking a dynamic, analytical, and highly motivated Sales and Marketing Intern for their Healthcare Analytics Solutions team. In this role, you will bridge commercial outreach and strategic marketing initiatives, conducting market research and supporting sales operations to optimize revenue generation.
Responsibilities
- Conduct in-depth market research on 5-10 targeted clients to understand their development pipelines and strategic goals
- Map Healthcare Analytics Solutions offerings to client pipelines to identify specific "right to win" opportunities
- Design and build a centralized, organized repository for storing and sharing account research across the team
- Support the setup and optimization of the new competitive intelligence platform (Contify) for the team
- Research and author industry trend briefs focusing on key market shifts (e.g., pricing dynamics, the evolving data ecosystem)
- Conduct comprehensive SWOT analyses on key competitors
- Translate competitive intelligence and market research into actionable recommendations to refine current messaging, product positioning, and sales outreach strategies
- Audit existing sales and marketing materials (e.g., pitch decks, one-pagers) to ensure they align with the newly developed competitive intelligence and market messaging
- Maintain and update a centralized tracker for industry events and conferences, while proactively researching net-new opportunities for attendance
- Execute post-conference lead nurturing by conducting initial written outreach via email and LinkedIn, aiming to convert raw contacts into qualified leads
- Proactively identify bottlenecks or inefficiencies within the team's current processes
- Optimize our CRM (Salesforce) with entering new data and insights
- Shadow live sales discovery calls, client pitches, and marketing strategy meetings to gain firsthand experience in the end-to-end commercial process
- Assist Sales and Marketing in pulling metrics and tracking the engagement rates of recent sales outreach blitzes or marketing campaigns to measure their overall effectiveness
Skills
- Strong communications, writing and creative thinking skills
- Detail-oriented and organized
- Strong desire to learn more about sales and marketing
- Ability to take direction and absorb information quickly
- Willingness to work independently as well as collaboratively
- Candidates should be technically savvy self-starters who can effectively leverage software and digital platforms to streamline research, organize data, and generate actionable commercial insights
- Proficient with various software programs such as Microsoft Office (Word, Excel, Power Point, Outlook)
- Strong written and oral communication skills
- Prefer two plus years of college
- Prefer courses relating to Healthcare, Sales or Marketing
Company Overview