Note: The job is a remote job and is open to candidates in USA. Yelp is looking for a collaborative and innovative Lead Product Manager to develop and drive the strategy for our Marketing Platform. This role involves leading the creation and execution of a product roadmap that aligns with Yelp’s marketing strategy and company goals, while maximizing the impact of marketing automation platforms and developing custom solutions for streamlined workflows.
Responsibilities
- Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals
- Use your experience with leading third-party marketing automation platforms (such as Salesforce Marketing Cloud or Braze) to maximize their value for our teams and customers
- Research and implement emerging technologies including machine learning and artificial intelligence, ensuring our marketing tools benefit from the latest advances
- Connect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market and support their successful adoption
- Stay informed about trends and best practices in marketing technology to keep Yelp at the forefront of innovation
- Listen closely to marketing team members, learn from a variety of experiences, and support others to succeed through empathy and clear communication
Skills
- Expertise in product management, with work in marketing technology or marketing operations
- You have hands-on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar)
- You are comfortable working together with engineers and can communicate technical requirements even if you don't code yourself
- You're curious about how machine learning and artificial intelligence can shape the future of marketing and enjoy working with teams exploring these areas
- You use data to guide decisions and value privacy, inclusivity, and transparency in data practices
- You have partnered with marketing teams or worked in a marketing-related role and appreciate different marketing approaches and perspectives
- A Bachelor's Degree or an equivalent work experience is required
Benefits
- Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
- This opportunity has the option to be fully remote in all locations across the US.
- You can find more information about Yelp's five star benefits here (https://www.yelp.careers/us/en/benefits-at-yelp)!
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