Note: The job is a remote job and is open to candidates in USA. Vertisystem, a MOURI Tech Company, is seeking a Lifecycle Marketing Manager to lead go-to-market lifecycle campaigns focused on content engagement. The role involves utilizing CRM channels to activate subscribers and sustain engagement through effective strategies and collaboration with various teams.
Responsibilities
- Lead CRM strategy and execution for title go-to-market campaigns, ensuring strong activation into new and priority content
- Develop scalable audience segmentation frameworks to efficiently match subscribers with relevant titles
- Design and launch customer journeys that extend beyond premiere moments, sustaining engagement through editorial, library, and personalized recommendations
- Partner with Content, Editorial, Product, and Analytics teams to align campaign strategies with programming priorities
- Brief and execute multi-channel CRM campaigns (Email, Push, In-App) in partnership with Creative and CRM Ops teams
- Identify opportunities to increase engagement depth and frequency through lifecycle interventions and content sequencing
- Build and execute testing strategy to optimize targeting, messaging, timing, and content merchandising
- Monitor campaign and content-level performance, translating insights into actionable optimization plans
- Communicate performance and insights to stakeholders, connecting campaign outcomes to broader engagement KPIs
Skills
- Comfortability with large data sets
- 5+ years; Excel, smartsheet, etc.; Ability to analyze data
- Excellent Communication skills (Written & Verbal)
- 5+ years; working closely with external partners and internal stakeholders
- Ability to lead and develop presentations
- Visual storytelling experience
- 5+ years; PowerPoint or other deck building experience
- Experience launching and optimizing campaign-led go-to-market strategies for content, products, or features
- Strong understanding of segmentation, personalization, and audience strategy at scale
- Data-driven mindset with ability to translate insights into engagement strategies
- Strong cross-functional collaboration and communication skills
- Strong experience building and optimizing customer journeys using CRM tools (e.g., Braze, Salesforce, Adobe)
- Passion for streaming, entertainment, or subscription-based products is a plus
- SQL, Python, or other coding language skill sets
- Competency in AI/ML (e.g. Claude Code, OpenAI Codex, CoPilot, etc.)
- Passion for content, entertainment, and audience behavior is a plus
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