Note: The job is a remote job and is open to candidates in USA. Eyebobs is looking for an experienced Retention Marketing Manager who is passionate about creating personalized customer experiences. In this role, you'll own the strategy and execution of customer retention programs across various channels, while supporting two distinct ecommerce brands and developing B2B/Wholesale lifecycle marketing strategies.
Responsibilities
- Develop and own the customer retention roadmap across multiple ecommerce brands
- Build customer journeys that increase repeat purchases and customer lifetime value
- Create audience segmentation strategies based on purchase behavior, engagement, demographics, and customer value
- Identify opportunities to improve the customer experience throughout the lifecycle
- Partner with the B2B Marketing team to support lifecycle email initiatives
- Collaborate with the Director of Ecommerce and paid media agency to strengthen the acquisition-to-retention customer journey
- Build and manage monthly email marketing calendars
- Execute promotional, editorial, and automated email campaigns
- Optimize subject lines, messaging, creative, and offers through A/B testing
- Monitor deliverability and maintain list health
- Develop strategies to grow email subscribers
- Partner with Ecommerce Operations, Marketing, and Product teams to support merchandising, product launches, and promotional initiatives
- Help incorporate brand storytelling and content strategy across retention channels
- Develop and execute the SMS marketing strategy
- Build and optimize automated SMS flows
- Increase subscriber growth, engagement, and revenue while maintaining a positive customer experience
- Own and optimize automated customer journeys, including:
- Welcome Series
- Cart Abandonment
- Browse Abandonment
- Post-Purchase
- Cross-Sell
- Loyalty
- Win-Back Campaigns
- Continuously test timing, messaging, segmentation, and offers
- Develop and maintain an ongoing testing roadmap
- Manage and optimize the customer loyalty program
- Develop campaigns that drive enrollment, engagement, and reward redemption
- Create initiatives to recognize and retain high-value customers
- Partner with Ecommerce to improve customer retention strategies
- Plan campaigns and customer segmentation
- Coordinate with external vendors
- Analyze campaign performance and ROI
- Recommend testing opportunities to improve results
- Track, analyze, and report on key retention metrics, including:
- Revenue by channel (Email, SMS, Direct Mail)
- Repeat Purchase Rate
- Customer Lifetime Value (LTV)
- Email & SMS performance (Open Rate, Click Rate, Conversion Rate, Revenue per Recipient, List Growth)
- Loyalty program participation and growth
- Direct mail campaign performance
- Provide actionable insights and recommendations to continuously improve program performance
Skills
- 4–7+ years of ecommerce retention or lifecycle marketing experience
- Hands-on experience managing: Email Marketing, SMS Marketing, Customer Lifecycle Marketing, Loyalty & Referral Programs, Direct Mail
- Strong understanding of customer segmentation and personalization
- Experience analyzing campaign performance and making data-driven decisions
- Experience managing marketing calendars and campaign planning
- Familiarity with AI tools to improve segmentation, personalization, content creation, and marketing efficiency
- Strong project management and organizational skills
- Excellent written communication and copywriting abilities
- High attention to detail and ability to manage multiple priorities
- Experience with Klaviyo preferred
- Experience with Shopify Plus preferred
Company Overview