Note: The job is a remote job and is open to candidates in USA. The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. The Manager, Portfolio Marketing & Campaigns is responsible for shaping portfolio positioning and executing integrated marketing campaigns to drive engagement and business growth.
Responsibilities
- Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions
- Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities
- Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks
- Ensure consistency between portfolio messaging, sales narratives, and campaign execution
- Establish and maintain the core messaging architecture used across sales, marketing, and client-facing execution teams
- Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities
- Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy
- Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals
- Coordinate across internal teams to ensure campaigns are executed on time, on message, and on budget
- Ensure all campaigns are grounded in and reinforce defined portfolio messaging and value propositions
- Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence
- Partner closely with leadership and Communities marketing to establish and follow consistent shared processes and reporting standards
- Analyze campaign performance and funnel progression to identify optimization opportunities
- Translate results into clear, executive-ready narratives that articulate business impact (pipeline generated, influence, engagement lift)
- Build repeatable reporting frameworks that reinforce TCC’s value to clients and internal stakeholders
- Develop and manage social media campaigns that amplify portfolio offers and integrated programs
- Create and oversee campaign-aligned content across LinkedIn and priority channels
- Manage social calendars, paid promotion, and audience targeting strategies
- Monitor engagement and optimize campaigns based on performance insights
- Partner directly with sales teams to support pipeline generation, new business, and renewals
- Collaborate with GTM Strategy, Marketing, and Delivery to ensure programs are strategically aligned and executable
- Act as a connector across portfolio, campaign execution, and sales enablement to improve speed and consistency
- Contribute to building scalable, repeatable campaign frameworks across the TCC portfolio
Skills
- 3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred)
- Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign execution
- Proven success launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market strategy
- Strong understanding of demand generation, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market strategy
- Experience with marketing automation, CRM, and campaign performance reporting
- Strong storytelling and communication skills—able to translate data into business impact
Benefits
- Medical
- Dental
- Vision
- Tele-health
- Disability
- Life insurance
- Health savings accounts
- Paid parental leave
- Company matched 401k
- Unlimited PTO
- Sick time
- 15 company paid holidays
- 100% remote
- Employees enjoy flexible working hours
Company Overview