Note: The job is a remote job and is open to candidates in USA. Allstate is a company that protects families and their belongings from life’s uncertainties. They are seeking a Manager of Social Media Engagement to lead the company's social engagement strategy, enhancing brand affinity through real-time interactions and effective monitoring. This role involves overseeing engagement operations, leveraging technology, and leading a team to engage authentically with consumers.
Responsibilities
- Lead always-on, proactive engagement that meets consumers in cultural and brand moments
- Oversee community management and escalation workflows for reputational risks, protecting the brand in real time
- Guide the team to deliver authentic, on-brand interactions via scalable frameworks
- Serve as day-to-day partner to the in-house editorial team and creative agency to bring engagement to life
- Act as subject matter expert for Sprinklr across listening, engagement and reporting
- Leverage new technology to improve speed, quality and scale
- Ensure data quality and governance standards
- Mine opportunities using tools including Sprinklr, Plot and Meltwater
- Identify trends, risks and engagement moments to inform action
- Deliver clear, concise reporting on themes, insights and business impact
- Lead, coach and develop a high-performing team
- Foster accountability, strong judgment and a culture of continuous improvement
Skills
- 5+ years of experience in social media-focused roles, particularly those that involved building a strong social community
- Hands-on experience with enterprise social platforms and listening tools; Sprinklr expertise required
- Strong understanding of social platforms, culture and reputation dynamics
- Ability to translate listening data into clear, actionable insights
- Strategic thinker with strong operational execution
- Clear, concise communicator and collaborative partner
- Curiosity and fluency in emerging social technologies
- Brand Communications
- Communication Management
- Communications Strategy
- Corporate Branding
- Decision Making
- Leadership
- Reporting and Analysis
- Social Engagement
- Social Media
- Social Technologies
- Sprinklr
- Strategic Communication Planning
Benefits
- Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
- Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
Company Overview