Note: The job is a remote job and is open to candidates in USA. Smith+Nephew is a company that designs and manufactures technology aimed at enhancing quality of life. The Marketing Director for Advanced Wound Biologics will lead downstream marketing efforts for the AWB portfolio, manage a team of product managers, and drive growth strategies while collaborating with various cross-functional teams.
Responsibilities
- Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
- Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
- Manage the full Advertising & Promotion budget for all BioTissue brands
- Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores
- Work closely with Managed Markets and Pharmaceutical distributor account managers to drive channel demand and implement strategies to improve payor access
- Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
- Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
- Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
- Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
- Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
- Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
- Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning
- Manage all partner programs related to pharmaceutical product sales and be well informed of FDA regulations that impact drug product marketing and sales
Skills
- BA/BS required
- 8+ years of experience in Pharma or MedTech required in Marketing, Sales, R&D or related functions
- 4+ years of work experience in product marketing required, with at least 2 years supporting a drug or biologic required
- MBA, M.S. or advanced degree preferred
- Prior experience leading a team preferred, or strong potential as a new people leader
- Experience marketing medical devices or drugs to surgeons across diverse surgical specialties is strongly preferred
Benefits
- 401k Matching Program
- 401k Plus Program
- Discounted Stock Options
- Tuition Reimbursement
- Flexible Personal/Vacation Time Off
- Paid Holidays
- Flex Holidays
- Paid Community Service Day
- Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually)
- Employee Assistance Program
- Parental Leave
- Fertility and Adoption Assistance Program
- Hybrid Work Model (For most professional roles)
- Hands-On, Team-Customized, Mentorship
- Discounts on fitness clubs, travel and more!
Company Overview