Note: The job is a remote job and is open to candidates in USA. STERRY is a dynamic growth marketing agency focused on helping brands scale through data-driven marketing strategies. They are seeking a Marketing Director to lead global marketing efforts, optimize growth strategies, and build partnerships within the logistics technology sector.
Responsibilities
- Own and execute the company's global marketing strategy, including brand positioning, demand generation, content marketing, SEO, paid media, email marketing, and product marketing
- Develop and optimize inbound and outbound marketing funnels that drive qualified 3PL partnerships and platform sign-ups
- Build scalable lead generation systems and nurturing programs across email, LinkedIn, and other acquisition channels
- Develop compelling messaging and positioning that resonates with 3PL providers, e-commerce merchants, and supply chain stakeholders
- Partner closely with the CEO to align marketing initiatives with business objectives, market expansion plans, and strategic partnerships
- Continuously evaluate growth opportunities, customer acquisition strategies, and market trends to support business growth
- Identify, research, and evaluate potential 3PL partners across global markets based on capabilities, geographic coverage, and strategic fit
- Build and maintain a structured database of prospective partners, including service offerings, contact information, engagement history, and partnership status
- Execute outreach campaigns through email, LinkedIn, and other channels to introduce the platform and generate partnership opportunities
- Conduct initial qualification and discovery conversations to assess partnership potential and business fit
- Prepare prospect profiles, competitive analyses, service gap assessments, and recommended engagement strategies
- Manage ongoing follow-up and relationship-building efforts throughout the partnership pipeline
- Monitor and respond to inbound partnership inquiries, emails, and direct messages in a timely and professional manner
- Support and oversee social media activities related to partner engagement and brand visibility
- Manage and mentor team members and virtual assistants responsible for 3PL sourcing and outreach initiatives
- Monitor website traffic, user behavior, order flows, conversion rates, and user journeys to identify growth opportunities and areas for optimization
- Track and report on key performance indicators including MQLs, sign-ups, conversion rates, customer acquisition costs (CAC), lifetime value (LTV), and campaign performance
- Analyze acquisition channels, user engagement metrics, and conversion paths to improve platform performance
- Review order activity and operational trends, escalating issues and identifying opportunities for process improvements
- Prepare weekly and monthly reports highlighting growth performance, outreach effectiveness, partnership pipeline status, and strategic recommendations
- Conduct ongoing competitor analysis and monitor logistics industry trends, pricing changes, market developments, and emerging opportunities
- Lead and mentor a growing cross-functional team supporting marketing, outreach, research, design, development, and growth initiatives
- Directly oversee the 3PL Searching & Outreach team, ensuring sourcing pipelines, outreach efforts, and engagement targets are achieved
- Collaborate with design, development, operations, and data teams to improve customer experience and optimize growth initiatives
- Establish clear goals, reporting structures, workflows, and performance expectations across the team
- Foster a culture of accountability, continuous improvement, and data-driven decision-making
- Serve as a strategic partner to the CEO on growth initiatives, partnership development, and market expansion opportunities
- Coordinate projects across multiple stakeholders, ensuring priorities remain aligned and execution stays on track
- Conduct ad hoc market research, competitive analysis, and business intelligence projects to support strategic decision-making
- Assist with scheduling, communications, meeting preparation, and executive follow-ups related to key initiatives
- Support meeting documentation, action-item tracking, and project coordination
- Coordinate travel arrangements and logistics for partnership meetings, conferences, and industry events when required
Skills
- Bachelor's degree in Marketing, Business Administration, or Communications, or related field is a plus— but what truly matters is what you can build. A standout portfolio or equivalent hands-on experience is just as valued
- 6–8+ years of experience in marketing, growth, business development, partnerships, or related leadership roles
- Proven success within a 3PL, logistics, freight forwarding, B2B supply chain technology, marketplace, or related environment
- Strong understanding of both inbound and outbound lead generation strategies
- Experience designing and executing outreach and nurturing sequences across email, LinkedIn, and other channels
- Deep understanding of global logistics markets, industry dynamics, pricing structures, and competitive landscapes
- Experience managing cross-functional teams and driving business growth initiatives
- Strong analytical skills with experience using modern marketing and analytics platforms
- Familiarity with Google Analytics, Hotjar, CRM systems, automation tools, and reporting platforms
- Strong project management, stakeholder management, and organizational skills
- Ability to thrive in a remote, fast-paced, and growth-oriented environment
- Shopify and broader e-commerce ecosystem experience is highly preferred
Company Overview