Note: The job is a remote job and is open to candidates in USA. Cepheid, a Danaher Corporation company, is dedicated to improving health care through innovative diagnostic systems. The Marketing Manager for Respiratory Diseases will play a crucial role in executing marketing strategies to support growth and customer engagement for respiratory products across the U.S.
Responsibilities
- Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives
- Contribute to positioning, messaging, and customer engagement efforts for designated disease areas
- Support regional product launches by coordinating assigned launch activities and cross‑functional inputs to ensure readiness and effective execution
- Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption
- Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer‑facing content
Skills
- Bachelor's degree with 5+ years of relevant professional experience, or Master's degree with 3+ years of relevant professional experience
- Experience supporting product marketing, portfolio marketing, or go‑to‑market initiatives within regulated healthcare, diagnostics, medical devices, or life sciences
- Experience working on cross‑functional projects in a matrixed organization
- Exposure to integrated marketing campaigns across multiple channels (e.g., digital, field, events)
- Ability to analyze market, customer, or performance insights and translate them into recommendations for marketing execution
- Ability to travel up to 40%, including occasional overnight travel, as business needs require
- Exposure to respiratory disease areas, diagnostics, or molecular diagnostics through campaign support, product support, or launch participation
- Participation in cross‑functional product launches or go‑to‑market initiatives within a regulated healthcare environment
- Familiarity with sales enablement tools, CRM platforms, or marketing performance analytics used to support commercial teams
Benefits
- Bonus/incentive pay
- Medical/dental/vision insurance
- 401(k) to eligible employees
- Flexible, remote working arrangements for eligible roles
- Remote work arrangement in which you can work remotely from your home
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