Note: The job is a remote job and is open to candidates in USA. FirstBank is committed to delivering excellent customer service and is looking for a Marketing Officer to join their team. The Marketing Officer will be responsible for developing and implementing marketing strategies, overseeing digital performance marketing, and ensuring compliance with brand guidelines and legal requirements.
Responsibilities
- Develops 360 marketing communications plans in line with the business units' products and services goals under the supervision of the direct supervisor. Including Mailers (DTC) efforts as traditional media support for the consumer line of business
- Responsibility includes the development, monitoring, analysis, and optimization of the Digital Performance Marketing strategy across all digital channels, including, but not limited to, email marketing, social media, display advertising campaigns, corporate website, and internal channels
- Executes marketing communications efforts in a timely and efficient manner and oversees the production of communication materials and advertising pieces
- Maintains an open and constructive dialogue and working relationship with the business units, direct supervisor, team members, advertising agencies, and similar partners and suppliers. Also finds a new approach to deliver expected results
- Reviews and analyzes the execution of all marketing communications initiatives on a quarterly basis, delivering all requested reports. Maintains and evaluates performance metrics and studies for all marketing campaigns, initiatives, programs, and events, using insights to inform recommendations for future strategies. Metrics include, but are not limited to, ROI, market share, and media share of voice (SOV) and share of investment (SOI)
- Manage budget for the respective brands, businesses, products, and services to provide the business with the analysis and information required on a timely and regular basis, as established
- Coordinates and supervises events and is responsible for analyzing results and performance metrics
- Processes routine paperwork, including compliance, legal, accounting and payables under the direct instruction of immediate supervisor
- Builds marketing communication knowledge through on-the-job training and seminars
- Develops and completes special projects and tasks as requested by the direct supervisor or management
Skills
- Bachelor's Degree In Marketing, Advertising, Communications or Business Administration
- 3-5 years in planning, coordination, and organization of marketing communication materials, including art development, communications and advertising; ability to handle basic accounting matters
- Highly motivated self-starter who can multitask and respond to changing work activities with very short deadlines
- Passionate about understanding consumers and developing marketing and communications programs
- High proficiency with Microsoft Office Suite
- Demonstration of strong project management and organization skills
- Excellent English and Spanish written and oral communication skills are a must
- Proven ability to work independently and as part of a team – especially in complex and ambiguous work environments
- Detail-oriented and able to maintain a high level of ownership and accuracy in all work activities
- Ability to develop and maintain strong working relationships within the marketing department and business units
- Digital marketing communication strategies
Company Overview