Note: The job is a remote job and is open to candidates in USA. Promenade Group is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. They are seeking a Marketing Operations Director to drive efficiency and operational excellence across the Marketing team, focusing on systems, data, and processes that enhance lead generation and customer acquisition efforts.
Responsibilities
- Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
- Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
- Partner with leadership to build forecasting models and campaign performance analyses
- Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
- Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
- Develop and document standard operating procedures for cross-functional collaboration
- Support new growth initiatives by creating the infrastructure for measurement and scaling
- Monitor data integrity, manage integrations, and troubleshoot issues proactively
- Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups
Skills
- Have 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
- High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices, etc
- Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
- High Proficiency with Google Suite and Microsoft Office
- Know how to translate business questions into dashboards, workflows, or logic flows
- Have a passion for marketing strategy and want to scale the impact of the whole team
- Are a proactive problem-solver with strong communication skills
- Initiate and build relationships with people in an open, friendly, and accepting manner
- Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
Benefits
- Stock options in a profitable, fast-growing company
- Excellent medical, dental, and vision coverage
- Company laptop (MacBook Pro) and branded swag
- Weekly catered lunches and fully stocked snacks (if in-office)
- A seat at the table: your work will have a direct, visible impact
- A chance to join a team that genuinely values innovation, ownership, and growth
Company Overview