Note: The job is a remote job and is open to candidates in USA. OPEN MINDS is the premier market intelligence and management consulting firm focused on serving consumers with chronic conditions and complex support needs. The Marketing/Social Media Manager is responsible for designing, developing, and executing marketing strategies to promote educational initiatives and drive business growth.
Responsibilities
- Lead the development of monthly and yearly marketing plans to promote executive education throughout the year to meet goals
- Lead the development and ongoing optimization of executive education landing pages, digital content, and web experiences using SEO and audience engagement best practices to increase traffic, conversion, and registrations
- Manage daily maintenance of the company's executive education web pages using WordPress with updates and changes
- Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable
- Create and manage high-impact marketing campaigns and promotional assets across email, social media, web, paid advertising, print, and on-site event channels
- Develop compelling marketing copy and promotional content, including session descriptions, email campaigns, press releases, social media content, digital ads, brochures, signage, and executive-facing marketing materials
Skills
- Three or more years of demonstrated experience developing and executing integrated marketing campaigns, preferably in professional services, events, health care, behavioral health, education, or related industries
- Demonstrated experience developing and coordinating successful outbound email marketing campaigns
- Strong writing, editing, and content development skills, with the ability to translate complex industry concepts into clear, compelling marketing materials for executive audiences
- Proficiency in modern marketing and design platforms, including Adobe Creative Cloud, Canva, and other digital content creation tools
- Ability to travel to OPEN MINDS and industry events throughout the year
- Mailchimp experience preferred
- Figma (preferred)
- Bachelor's degree in marketing, communications, healthcare, journalism, graphic design, or a related field preferred
Company Overview