Note: The job is a remote job and is open to candidates in USA. Decisely is on a mission to revolutionize the InsurTech industry by providing innovative benefits, compliance, and HR solutions. They are seeking a versatile and results-driven Marketing Specialist to manage multi-channel marketing campaigns, focusing on HubSpot marketing automation and driving measurable results in brand awareness and client engagement.
Responsibilities
- Plan and execute integrated marketing campaigns with a primary focus on lead generation and pipeline contribution
- Collaborate with sales to align campaign targeting, messaging, and timing with revenue goals
- Manage campaign calendars and coordinate deliverables across channels to keep execution on track
- Collaborate with our paid media agency; supporting creative direction, audience guidance, content optimization, targeting parameters and campaign briefs
- Manage day-to-day marketing operations in HubSpot Marketing Hub, including campaign builds, workflows segmentation, social posts, and analytics/reporting (dashboards, list segmentation)
- Monitor deliverability, engagement, and conversion metrics to improve performance and ensure quality data control
- Build and optimize automated workflows for lead nurturing, prospect follow-up, and re-engagement
- Write compelling marketing copy for emails, SMS, landing pages, ads, and campaign collateral
- Collaborate with internal teams to support blog posts, newsletters, and social media content as needed
- Adapt messaging and content across multiple verticals and audience segments to ensure relevance and resonance by channel and target market
- Partner with Enterprise Sales & Inside Sales to align marketing efforts with lead generation and revenue targets
- Support the creation of sales enablement materials and assist with coordinating marketing logistics for events
Skills
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3 to 7 years of B2B or SaaS marketing experience
- Must have experience with HubSpot Marketing Hub (specifically workflows, SMS, and email campaigns) — not just CRM familiarity
- Data-driven mindset with experience in analytics and reporting (Salesforce experience a plus)
- Self-motivated, organized, and comfortable working in a fully remote environment
- Ability to work in a fast-paced environment
- Insurance or healthcare-related experience a plus
- ActiveCampaign experience a plus (we're currently migrating off it, so familiarity would ease the transition)
Company Overview