Note: The job is a remote job and is open to candidates in USA. Right Side Up is a collective of premium marketing talent trusted by various companies to drive growth. They are seeking a Marketing Technology & Media Platforms Consultant to enhance the integration of marketing systems and ensure better data flows and measurement foundations.
Responsibilities
- Improve how marketing platforms, media systems, MMPs, and reporting tools connect
- Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
- Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
- Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
- Partner with media, analytics, ad operations, and engineering teams to improve system reliability
- Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
- Recommend improvements that make marketing infrastructure more scalable, accurate, and usable
Skills
- 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems
- Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery
- Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava
- Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure
- Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments
- Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts
- Ability to work cross-functionally with engineering, analytics, media, and ad operations teams
- A systems-thinking mindset with the ability to stay strategic while getting hands-on
Company Overview