Note: The job is a remote job and is open to candidates in USA. Pawfy is one of the fastest-growing DTC pet brands in America, seeking a hands-on paid social media buyer to join their acquisition team. The role involves managing substantial ad spend across various platforms and requires a strong background in direct response performance marketing to optimize conversions.
Responsibilities
- Analyzing trends, data, testing results and breaking it down to pinpoint your next move and to inform your strategy
- Strategising by identifying new opportunities, tweaks, improvements and figuring out who to go after next with your campaigns
- Executing inside the ad account, setting up CBO, ASC, ABO campaigns and ensuring appropriate organisation for streamlined reporting
- Creative production, working with our robust video editing team, copywriting and other departments to create creative briefs of ideas you want to test next
Skills
- 3-5 Years in DTC Paid Social Managing At Least $250K/mo Budgets
- Primarily experienced in Meta Ads but TikTok, AppLovin, Taboola or Snap is a big plus
- Full Funnel Performance Marketer - Heavy exposure to direct response marketing covering media, creative direction and conversion elements
- Data Driven - Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
- Think Fast, Move Fast Mentality - You need to be proactive and continuous in your efforts to drive higher conversions at maximum efficiency
- Creative - This isn't just an ad uploader role, we're looking for a real well-rounded media buyer who can ideate, create and execute
- Organized & Detail Oriented - Staying on top of task boards, sheets and other data sources to ensure consistent and streamlined reporting
- Experience in Native platforms
Benefits
- Flexible PTO
- Fully Remote, Flexible Working Environment
- A World-Class Team Backed By a Profitable Enterprise
- Professional Development Through Team Building & Leading
Company Overview