Note: The job is a remote job and is open to candidates in USA. IMG is a leading global sports marketing agency that drives revenue growth and fan engagement. They are seeking a Social Media Manager to manage the NHL Europe channels on Instagram, focusing on community engagement and content creation to enhance the league's presence in Europe.
Responsibilities
- Ideate, create, and publish content for the NHL Europe accounts on a daily basis through the 2026/27 season (Instagram)
- You’ll be part of the IMG NHL social team (seven other markets) and work with the NHL Social Media Team to ensure all social platforms are entertaining and engaging every day of the year
- The social channels you run will also promote key NHL initiatives and events with high quality content
- Be prepared to report on the games in a mixture of as they happen, and first thing in the morning (07:00 - 09:00 local time) so the fans get the latest news, highlights, and more, when they wake up (and to cover some key games, for example, the Stanley Cup Final)
- Creating an engaged community, talking to fans every day, and being the main point of contact for all localised queries that come in via social media – referring up where necessary
- Develop a strong network of local influencers and creators who can be relied upon to reach new hockey fans across Europe and can be considered as part of the NHL’s wider marketing strategy
- Execute weekly social media content calendar, supported by IMG
- Contribute new ideas in weekly content calls with internal NHL IMG team
- Closely monitor all social media activity relating to the league, its adjacent leagues, the sport, its teams, its players and staff
- Help promote the league’s activities, content and commercial messaging
- Be prepared to work flexible hours to ensure suitable coverage of the NHL’s regular season and postseason
Skills
- A minimum of three years' experience managing sizeable social media channels and audiences - with a specific focus on managing Instagram accounts
- A strong understanding the European sports market in general, but more specifically NHL players, fans, associations and culture
- Strong coordination skills, able to demonstrate experience managing and handling large scale content plans and schedules
- Strong knowledge of NHL and hockey
- Fluent in English (spoken and written), with perfect spelling, grammar, and syntax
- Comfortable adopting a brand's tone of voice across social media platforms
- Aware of requirements of a major brand on social, and suitable approaches to platform restrictions
- Flexible, reactive and sound editorial judgement
- Social/digital first brain rather than journalistic point of view
- A finger on the pulse in terms of social media trends, market understanding and the potential application of this information for the NHL
- Ability to locate, engage with, and manage key online influencers in Europe and the UK
- A passion for hockey and the NHL
- Proficient in content creation - through in-app editing or Adobe suite
- Understanding and experience of phone-based or desktop video editing software – e.g. Adobe Premiere Pro, Adobe After Effects, Final Cut, Avid, Edits/Capcut
- Understanding and experience of photo manipulation software – e.g. Adobe Photoshop, Adobe Illustrator
- Experience of live sporting event coverage – inc. video tools such as WSC is preferable
- Good understanding of analytics tools and data – what the data means, how to react to it, and how to reach key KPIs
- Ability to speak a language outside of our core markets (e.g. Danish, Latvian, Slovakian)
- Strong knowledge of NHL and hockey through a European lens
Benefits
- Invoices paid on a monthly basis for set amount.
- IMG would provide professional level subscriptions to tools like Box, Emplifi and Slack.
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