Note: The job is a remote job and is open to candidates in USA. Colibri Group is a pioneer of online professional education, serving over 1 million customers annually. They are seeking a strategic and performance-driven Paid Media Manager to lead paid acquisition strategy across four brands, optimizing a significant media budget to ensure profitable growth and customer acquisition.
Responsibilities
- Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands
- Lead the turnaround and continuous optimization of paid media programs, improving efficiency, scalability, and commercial performance
- Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue and return on marketing investment
- Own Google Ads strategy and performance, leading campaign architecture, optimization, and continuous improvement across Search, Performance Max, Demand Gen, Shopping, and other campaign types
- Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution, translating analysis into measurable business results
- Develop search strategies that balance brand protection, customer acquisition, campaign efficiency, and profitability while maximizing qualified traffic and revenue
- Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing top-, mid-, and bottom-funnel investments while applying appropriate attribution models
- Optimize performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic, identifying opportunities to improve overall marketing efficiency through coordinated channel strategies
- Continuously evaluate channel, audience, and campaign performance, shifting investment toward the highest-impact opportunities based on business objectives and customer behavior
- Conduct ongoing account health audits to identify optimization opportunities, diagnose performance issues, and improve campaign efficiency
- Lead a disciplined testing and optimization program across campaign structure, bidding, audiences, creative, messaging, and landing pages using measurable success criteria
- Ensure operational excellence through accurate campaign execution, QA, tracking integrity, reporting, and continuous performance improvement
- Manage approximately $3.4 million in annual paid media investment across multiple brands, balancing revenue growth, profitability, and long-term marketing efficiency
- Make data-driven investment decisions using incremental revenue, CAC, ROAS, LTV, pacing, and overall business performance to optimize marketing efficiency
- Proactively identify risks and growth opportunities, adjusting investment strategies as business priorities evolve
- Develop executive reporting and recommendations that translate paid media performance into clear business insights, root causes, and prioritized actions
- Partner cross-functionally with Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and platform partners to improve acquisition performance and identify new growth opportunities
- Leverage AI-enabled tools to accelerate analysis, reporting, forecasting, testing, and workflow efficiency while applying sound marketing judgment
- Stay current on evolving advertising platforms, automation capabilities, and emerging AI-driven optimization opportunities
Skills
- Bachelor's degree in Marketing, Business, Analytics, or a related field, with 5–8 years of experience managing complex paid acquisition programs with direct responsibility for revenue growth
- Expert-level experience managing Google Ads (Search, Performance Max, YouTube, Demand Gen, and Shopping), with demonstrated success rebuilding underperforming accounts and driving double-digit revenue growth through optimization rather than increased media spend
- Deep expertise in full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding strategies, landing page optimization, and conversion rate optimization
- Strong understanding of how paid search, SEO, CRO, Lifecycle Marketing, and Analytics work together to maximize customer acquisition and overall marketing efficiency
- Proven analytical ability to diagnose root causes, identify growth opportunities, and translate data into strategic business recommendations
- Experience with GA4, Shopify, attribution and reporting platforms, and AI-enabled marketing tools
- Excellent communication and executive presentation skills, with the ability to influence cross-functional partners and drive alignment across the organization
- Comfortable operating in a fast-paced, highly accountable environment while managing multiple brands, competing priorities, and significant business responsibility
Company Overview