Note: The job is a remote job and is open to candidates in USA. The Growth Directive is a boutique growth consultancy specializing in helping health and wellness startups create and implement high-growth strategies. They are seeking an experienced Paid Search Media Buyer to manage Google advertising campaigns and collaborate with their Fractional CMO, focusing on performance data and optimization.
Responsibilities
- Building and optimizing Google Ads campaigns
- Managing Search, Performance Max, and Display campaigns
- Bidding and budget management
- Keyword research and search term optimization
- Maximize Return on Ad Spend (ROAS), CAC, and drive profitable conversions
- Create weekly in-depth performance analysis reports
- Identify optimization opportunities and clearly communicate recommendations
- Collaborate on creative performance optimization
- Maintain organized campaign documentation
- Communicate and engage proactively with internal and external stakeholders
Skills
- 3-5 years of hands-on experience in managing Google Ads campaigns, and media buying
- Experience managing multiple client accounts
- Highly organized, analytical, proactive and solution-oriented
- Experience optimizing campaigns against KPIs
- Strong analytical and reporting skills
- Excellent written and verbal communication skills
- Ability to work independently in a remote environment
- Agency experience
- Advanced proficiency in ad platforms: Google Ads, GA4, Google Tag Manager
- Able to balance multiple campaigns effectively
- Demonstrated ability to manage significant ad spend and a history of successful, high-ROI campaigns
- Able to clearly articulate your experience and why this role interests you
- Obsessed with analyzing performance data and enjoy thinking innovatively on how to scale growth
- Strong reporting skills
- Proactive and take ownership, even in early-stage experience
- Able to take a rough concept and turn it into clear actionable steps
- Pick up on feedback quickly and adapt in real time
- Ability to work independently and collaboratively in a remote environment
Benefits
- Direct, one-on-one mentorship from an experienced growth marketer
- Exposure to real client work across the health and wellness industry
- Hands-on experience with strategy, execution, and product launches
- Paid trial project where you’ll develop a campaign plan for bringing a new product to market. This exercise is designed to showcase your strategic mindset and approach to planning and execution. You’ll be compensated for your time on this project.
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