Note: The job is a remote job and is open to candidates in USA. Maven is the world's largest virtual clinic for women and families, aiming to improve healthcare access and outcomes. The Performance Marketing Lead will build and manage the paid acquisition strategy across various digital channels, ensuring effective campaign execution and collaboration with the consumer team.
Responsibilities
- Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time
- Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing
- Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels
- Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling
- Leverage AI creative tools to generate and test ad variants faster
- Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support
- Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impact
- Own paid media budget planning and ROI reporting in partnership with Finance
- Run your own analyses; comfortable using AI-assisted analytics tools to move faster and surface insight more efficiently
- Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room
- Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions
Skills
- 5–8 years in performance or growth marketing
- Experience in consumer health, wellness, or DTC subscription required
- Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority
- Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)
- You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting
- Sharp creative judgment: you know what good looks like and have moved metrics with it
- Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
- This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco
- This role requires active work authorization in the US
Benefits
- Equity
- Employer-covered health, dental, and insurance plan options
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
Company Overview