Note: The job is a remote job and is open to candidates in USA. Superhuman is an AI productivity platform on a mission to unlock human potential through its suite of applications. They are seeking a Performance Marketing Lead to manage and mentor a team while driving growth through Paid Social, Display, and Video channels, focusing on both desktop and mobile acquisition strategies.
Responsibilities
- Manage and mentor 2–3 channel specialists, providing coaching on both channel strategy and career development while remaining a hands-on partner in day-to-day decisions
- Lead performance strategy and guide on execution across Paid Social, Display, and Video to drive self-serve growth on both desktop and mobile
- Own the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory
- Build and maintain a data-driven creative testing framework that connects creative concepts to performance outcomes (CAC, LTV, incrementality)
- Develop a unified cross-channel roadmap that aligns testing, budgeting, and learnings across Paid Social, Display, and YouTube
- Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, improve attribution and reporting, and translate insights into better creative and channel strategies
- Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals
Skills
- Has 6–8+ years of experience in digital/performance marketing, with deep expertise in Paid Social, Display, and Video across desktop and mobile
- Proven experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, creative optimization for app growth)
- Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality)
- Experience managing and developing a small team, including coaching, feedback, and performance guidance
- Comfortable as a working manager—able to zoom into platform details, performance diagnostics, and experiment design while owning long-term strategy
- Strong analytical skills with a track record of using data to guide decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is a plus
- Hands-on experience with major performance platforms (Meta, TikTok, YouTube) and working with external partners, vendors, and creative agencies
- Highly collaborative, with experience partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering
- Values a data-driven, experiment-oriented working style, embraces continuous improvement, and aligns with our MOVE statements and culture
Benefits
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Company Overview