Note: The job is a remote job and is open to candidates in USA. QAD is building a world-class SaaS company, providing enterprise software solutions globally. The Pipeline Marketing Specialist will drive demand generation and account-based marketing programs, focusing on activating in-market accounts and creating pipeline for manufacturing buyers.
Responsibilities
- Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals
- Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences
- Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up
- Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps
- Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools
Skills
- 3+ years of B2B marketing experience within enterprise software, SaaS, or technology, with a focus on demand generation or ABM execution
- Hands-on experience with marketing automation platforms (preferably Marketo) and CRM tools (Salesforce)
- Deep understanding of the distinction between demand creation and demand capture, paired with an analytical mindset comfortable building dashboards and interpreting pipeline data
- Experience in manufacturing, supply chain, ERP, or industrial software verticals is a meaningful advantage
- Bachelor's degree in Marketing, Business, Communications, or equivalent hands-on experience
- Ability to travel approximately 10–20% for field events, team summits, and planning sessions
- Exposure to ABM platforms (e.g., 6sense, Demandbase) is highly preferred
- Familiarity with using AI tools for content drafting, personalization, or campaign optimization is a strong plus
Benefits
- Medical, dental and vision coverage
- A 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Paid-time off
- Parental leave
- Well-being programs
Company Overview