Note: The job is a remote job and is open to candidates in USA. Medtronic is a global leader in healthcare technology committed to alleviating pain and restoring health. The Principal Customer Marketing Specialist will lead the commercialization efforts for the Nellcor monitoring portfolio, focusing on transforming respiratory care through strategic marketing initiatives and cross-functional collaboration.
Responsibilities
- Develop and articulate compelling value propositions for Nellcor, pulse oximetry monitors and sensors
- Ensure consistent messaging across all marketing materials and channels
- Tailor value propositions to different market segments and customer needs
- Work closely with product marketers to develop key messaging guides and campaign strategies
- Oversee the execution of global launch plans and marketing campaigns
- Monitor and analyze campaign performance, making data-driven adjustments to optimize results
- Serve as the global subject matter expert for respiratory monitoring, supporting field teams with clinical messaging and objection handling
- Identify and address market barriers such as clinical, advocacy, and guidelines
- Develop and implement strategies to penetrate new markets and expand existing ones, with a focus on early detection of ventilation compromise
- Conduct market research to understand customer needs and the competitive landscape
- Drive market expansion by advancing a holistic early-detection story integrating ventilation insights with Nellcor pulse oximetry
- Collaborate with medical affairs to execute education, Key Opinion Leader (KOL) engagement, and evidence generation strategies
- Support the development of clinical evidence, advocacy initiatives, and HCP training programs
- Facilitate training and educational programs for healthcare professionals
- Build relationships with KOLs and clinicians to gather Voice of Customer (VoC) insights and shape product positioning
- Lead or support new product launches, ensuring cross-functional alignment and readiness across geographies
- Partner with R&D, Regulatory, Clinical, and Supply Chain teams to influence product development and ensure market needs are addressed
- Develop launch forecasts and ensure product availability within acceptable inventory levels
- Create integrated communications and promotional plans for consistent, high-impact messaging
- Develop and maintain marketing collateral, sales tools, and training resources
- Coordinate product evaluations, upgrades, and conversions in collaboration with sales and clinical teams
- Ensure field teams are equipped with the tools and messaging needed to drive adoption and growth
- Develop and manage the annual marketing plan in collaboration with regional partners and upstream/product marketing teams
- Monitor and adjust the plan based on market feedback and performance metrics
- Align marketing activities with overall business objectives and goals
- Conduct competitive analysis and gather business insights to inform strategic decisions
- Collaborate with regional teams to implement actions based on insights
- Track industry trends and emerging technologies to stay ahead of the competition
- Monitor competitor pricing, positioning, and product launches to inform strategy
- Facilitate regional communications, forums, and Quarterly Business Reviews (QBRs)
- Track and report on key metrics to measure the effectiveness of marketing initiatives
- Foster a collaborative environment to share best practices and insights across regions
- Support regional teams with tailored marketing assets, training tools, and launch readiness resources
Skills
- Bachelor's degree
- Minimum of 7 years of relevant experience with a Bachelor's degree or advanced degree with at least 5 years of relevant experience
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- Strong preference for global marketing experience
- Proven track record of successful product launches and market development
- Strong leadership and project management skills
- Excellent communication and interpersonal skills
- Ability to work collaboratively with cross-functional teams and regional partners
- Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems
- Experience in marketing or sales roles within the medical device industry
- Clinical experience in hemodynamics, such as working as a nurse or clinical professional
Benefits
- Medtronic Incentive Plan (MIP)
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
- Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan
Company Overview
Company H1B Sponsorship