Note: The job is a remote job and is open to candidates in USA. Playlist is a company focused on connecting people with inspiring experiences in fitness, wellness, and beyond. They are seeking a Product Manager for CRM and Lifecycle to manage the end-to-end lifecycle functions across their B2B2C enterprise platform, driving cross-functional alignment and strategic product direction.
Responsibilities
- Own and manage CRM and lifecycle roadmap and day-to-day backlog across all products in our B2B2C enterprise platform
- Manage our enterprise CRM product capabilities, including email, SMS, automated marketing journeys, and lifecycle management tools
- Serve as the definitive organizational leader and Subject Matter Expert (SME) for CRM, proactively evangelizing CRM best practices and driving strategic alignment across executive stakeholders and others
- Lead a cross-functional development team in an Agile environment, utilizing Jira and Atlassian tools to manage delivery, status reporting, and transparent stakeholder communication
- Conduct customer discovery with enterprise clients and end users to identify problems, validate solutions, and define the value to be delivered
- Write user stories and acceptance criteria, and partner with design and engineering to ship end-to-end lifecycle experiences
- Define success metrics and own post-launch measurement to track performance and drive iteration once in market
- Own communication compliance and governance across channels, including TCPA, CAN SPAM, CCPA, consent and preference management, and opt-in and opt-out requirements
Skills
- 5+ years of product management experience delivering software in an Agile environment
- Experience owning CRM, lifecycle, or marketing automation products at scale, including SMS and email platforms, and automated journeys
- Strong customer research skills and ability to translate insights into clear requirements, user stories, and acceptance criteria
- Proven prioritization and stakeholder management skills, including impact versus effort decision-making
- Comfortable partnering cross-functionally with engineering, design, data, legal or compliance, and go-to-market teams
- Experience with Jira and Atlassian tools
- Experience defining success metrics, measuring performance, and driving iteration based on outcomes
- Experience managing communication compliance and governance across channels, including consent, preference management, and opt-in/opt-out requirements
Benefits
- Performance bonus
- Benefits and/or other applicable incentive compensation plans
Company Overview
Company H1B Sponsorship