Note: The job is a remote job and is open to candidates in USA. Computer Services, Inc. (CSI) is a forward-thinking software provider that helps community and regional financial institutions solve their customers’ needs through open and flexible technologies. The Manager, Product Marketing is responsible for driving product success in the market by developing and executing strategic marketing plans, collaborating with various teams to create compelling messaging, and ensuring effective sales enablement.
Responsibilities
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
- Develop and execute go‑to‑market strategies aligned with market demand to drive product adoption
- Create clear, compelling messaging and content that communicates product value propositions to target audiences
- Collaborate with Product Management to support roadmap planning, feature prioritization, and market alignment
- Partner with Sales and Marketing teams to develop sales enablement materials and demand‑generation campaigns
- Monitor and analyze key performance indicators (KPIs) including sales performance, market share, adoption, and customer satisfaction, and adjust strategies based on insights
- Collaborate with Pricing teams to support pricing, packaging, and product bundling strategies
- Serve as the primary point of contact for product‑related inquiries from internal teams and external stakeholders
- Perform other duties as assigned
- Drive increased market share through targeted campaigns that support customer acquisition and retention
- Increase product usage and adoption, resulting in revenue growth and improved customer lifetime value
- Deliver successful product launches with strong positioning, messaging, pricing, and distribution strategies
- Strengthen differentiation and establish CSI products as leaders within their competitive landscapes
- Equip sales teams with tools, training, and resources to improve sales effectiveness and performance
- Produce high‑quality marketing collateral that increases engagement, lead generation, and conversions
- Gather and analyze customer and market feedback to inform product and marketing strategy
- Measure, analyze, and optimize marketing activities to maximize return on investment
- Foster strong partnerships across Product, Sales, and Marketing teams
- Regularly evaluate and refine strategies based on performance data, feedback, and industry trends
Skills
- Product marketing experience within Banking, Fintech, or Software (SaaS) (required)
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in product marketing or related roles
- Strong understanding of product management and marketing principles
- Excellent written and verbal communication skills
- Ability to think strategically and execute tactically in a fast‑paced environment
- Strong analytical skills with the ability to translate data into actionable insights
- Proven track record of developing and executing successful marketing strategies
- Experience collaborating cross‑functionally with stakeholders at all levels
- Ability to thrive in a dynamic, evolving organization
- Willingness to travel up to 20%
Benefits
- Eligibility for incentive awards based on both individual and business performance
- A comprehensive range of benefits
Company Overview