Note: The job is a remote job and is open to candidates in USA. ezCater is the #1 food tech platform for workplaces in the US, providing scalable solutions for managing food needs. They are seeking a Product Marketing Manager to support their Admin Financial Workflow products, focusing on invoicing, billing, and payments experience, while driving product-led growth and competitive intelligence.
Responsibilities
- Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations
- Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders
- Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners
- Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion
- Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights
- Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently
- Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention
- Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement
Skills
- 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases
- Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences
- Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions
- Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization
- Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses
- Competitive intelligence & differentiation experience in B2B software
- Comfort working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions
- Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans
- Equal parts creative storyteller and analytical thinker, with a 'figure it out' ownership mindset and comfort operating independently in ambiguous, evolving spaces
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable
Benefits
- Stock options that you’ll help make worth a lot
- 12 paid holidays
- Flexible PTO
- 401K with ezCater match
- Health/dental/FSA
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
- A tremendous amount of responsibility and autonomy
- Wicked awesome co-workers
- Employee meal program (and many more goodies) when you’re in our office
Company Overview