Note: The job is a remote job and is open to candidates in USA. Merative is a company focused on advancing clinical research through their Zelta platform, which enhances the efficiency of clinical trials. They are seeking a Product Marketing Manager to develop product messaging, coordinate product launches, and provide sales enablement while ensuring effective communication of their capabilities to the market.
Responsibilities
- Develop clear, compelling value propositions based on product positioning
- Translate complex clinical research capabilities into customer-centric messaging
- Maintain consistent product messaging across marketing and sales channels
- Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap
- Develop marketing and sales collateral to support go-to-market plans for new features and solutions
- Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers)
- Train sales teams on product messaging and positioning
- Partner with sales to refine messaging based on market feedback
- Conduct competitive analysis to maintain a current view of how Zelta’s CDMS platform functionality compares to competing solutions
- Gather customer insights on product usage to refine positioning and messaging
- Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials
- Coordinate all analyst activities and upcoming industry reports
- Develop materials for analyst briefings, in partnership with Product and Marketing Lead
- Partner with Marketing Lead to develop a program for customer and partner marketing (outlining options for co-marketing and project plans)
- Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects
- Coordinate and oversee customer presentations for our annual user conference
- Develop an editorial calendar for press releases and newsroom posts related to product releases and customer usage, in partnership with Marketing Lead and communications team
- Partner with Marketing Lead to develop press releases and newsroom posts
- Help maintain content calendars and campaign timelines, and support execution across email, social, and web channels
- Support ad hoc reporting to help maintain visibility into campaign and overall marketing performance
Skills
- 4+ years of product marketing or related experience
- Experience partnering with Product and Sales teams
- Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.)
- Experience supporting product launches and overseeing a product roadmap schedule
- Ability to standardize processes and oversee execution across multiple workstreams
- Bachelor's degree is required
- B2B SaaS or health tech experience
- Graduate degree (MBA or similar)
Benefits
- Remote first / work from home culture
- Flexible vacation to help you rest, recharge, and connect with loved ones
- Paid leave benefits
- Health, dental, and vision insurance
- 401k retirement savings plan
- Infertility benefits
- Tuition reimbursement, life insurance, EAP – and more!
Company Overview