Note: The job is a remote job and is open to candidates in USA. Two Six Technologies is a company that builds and implements innovative products to solve complex challenges. They are seeking a Programmatic Ad Operations Specialist to serve as a technical expert in advertising technology, working with clients to develop targeted messaging campaigns and manage programmatic advertising operations.
Responsibilities
- Provide real time support for customers conducting advertising and messaging campaigns, including with demand service providers (DSPs), ad creatives, sizing, and metrics tracking
- Work directly with customers to understand their strategic objectives and mapping them to our software's capabilities, demonstrating how our tools can be used for targeted information campaign
- Setup programmatic display campaigns across various channels, troubleshoot technical issues related to ad delivery and tracking
- Collaborate with a variety of stakeholders to recommend strategies and optimizations for campaigns
- Bring a strong foundational knowledge of advertising technology and stay up-to-date on changes in this fast moving industry so that you can act as a SME for our customers and internal users
- Stay updated on emerging programmatic technologies and platforms, understand the competitive landscape, and maintain a deep, practical knowledge of features, capabilities, and technical specifications of our software
- Draft analytical reports and brief stakeholders
- Investigate and onboard new ad tech partners and execute regular testing to best understand how to maximize ad campaign performance
- Proactively create and maintain a comprehensive knowledge base for our internal teams, including sales, customer success, and product
- Conduct training for employees and customers on best practices and new ad tech offerings, maintain training materials and reference documents, and manage AdTech ticketing systems
Skills
- AdTech SME experience, including launching advertising campaigns, managing performance and making real-time adjustments, and tracking and reporting campaign metrics internally and to customers
- At least 2 years of relevant experience, with an emphasis on programmatic advertising operations
- Strong understanding of programmatic advertising principles, including real-time bidding (RTB), ad exchanges, and DSPs
- Experience with programmatic ad platforms like Beeswax, Google DV360, The Trade Desk, or Xandr
- Understanding of digital advertising standards and Interactive Advertising Bureau (IAB) specs
- Strong communication skills, planning, and attention to detail to ensure we understand customer needs, launch precise, effective campaigns, track and meet multiple deadlines, and impress with best-in-industry performance
- Solid project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment
- Experience in conducting training in person and virtually to a diverse audience
- Creating and updating training materials in various tools and formats (video, Google docs) including confluence
- Rigorous analytic skills, including reporting metrics to internal stakeholders and customers, thinking of new ways to boost metrics and report campaign results to highlight impact
- Familiarity with spreadsheets, JIRA, and AI tools
- Expertise in data analysis and reporting using tools like Google Analytics, Adobe Analytics, and Excel
- Collaboration and communication, as the position will need to work with our advertising lead and all other members of the Deliver team
- Expertise in office automation and communication tools Google Workspace, Microsoft Office, Slack, Zoom
- Experience with managing and navigating ticketing systems such as JIRA, Bugzilla
- Eligibility to obtain and maintain a government clearance up to TS/SCI level
- Active TS/SCI security clearance is highly preferred
- Knowledge of mobile telecommunications as it relates to advertising technology (adtech)
- Knowledge of Data Management Platform systems
- Experience with data visualization and analytics tools
- Bachelors or advanced degree in marketing, advertising, or related field
Benefits
- Medical, dental, and vision insurance
- Life and disability insurance
- Retirement benefits
- Paid leave
- Tuition assistance and professional development
Company Overview