Note: The job is a remote job and is open to candidates in USA. Tebra is an all-in-one EHR+ platform built exclusively for independent healthcare practices. They are seeking a Senior AI Content Marketing Manager to own their AI-driven organic strategy, focusing on content creation and ensuring visibility in AI channels to drive pipeline growth.
Responsibilities
- Develop and execute a content roadmap that aligns with business goals and drives pipeline growth
- Translate SEO inputs into published content with clear funnel narratives and CTAs
- Identify high-value BOFU content gaps (comparisons, ROI, implementation FAQs) and manage the build of assets to close the gaps
- Use AI tools to draft content, brainstorm topics, and generate personalized variations for different audiences
- Lead structured refreshes of existing content, with a focus on AI extractability, semantic alignment, and conversion
- Create high-quality MOFU/BOFU content that balances SEO optimization with a conversion-focused approach
- Partner with Creative and Web teams to create product explainers, calculators, and embed proof points into content
- Enforce AI-first workflows to automate content planning, briefing, drafting, and approval
- Leverage AI Tools (AirOps, Clearscope, Gemini) to increase speed, consistency, and output without sacrificing quality
- Maintain editorial guidelines and knowledge base for both freelancers and AI-assisted workflows
- Partner with SEO to ensure content is semantically rich, discoverable, and citation ready
- Work with Product Marketing to integrate product information, differentiation, and proof points
- Work with the customer marketing team to infuse authentic proof points and testimonials in BOFU content
- Collaborate with Social Media to distribute content across owned channels
- Track and report on KPIs: Share of citation and pipeline influence
- Establish reporting on refresh velocity
- Stay current with LLM/SEO trends and best practices in an AI-driven content strategy
Skills
- 7+ years in content marketing, content strategy, or SEO-driven editorial roles (B2B SaaS, healthcare a plus)
- Proven track record creating MOFU/BOFU content
- Familiarity with managing and creating AI-assisted workflows (AirOps, Clearscope, Gemini)
- Strong editorial judgment, storytelling, organizational, and project management skills
- Comfortable working cross-functionally with SEO, Product Marketing, Web, and Creative teams
Benefits
- Eligible employees the opportunity for variable pay
- A robust benefits package
- Discount through Dell
- Resources to help you keep your mind and body healthy
- Gympass for a great workout
- TelusEmployee Assistance Program to find mental health resources
- Wellness and childcare subsidy (Costa Rica)
- University/Education discount (Costa Rica)
- Gympass for access to health and fitness apps (Costa Rica)
- Telus Employee Assistance Program to find mental health resources (Costa Rica)
Company Overview