Note: The job is a remote job and is open to candidates in USA. Tivity Health is a leading provider of healthy life-changing solutions, and they are seeking a Senior B2B Content Writer to partner with B2B Marketing strategists. The role involves creating high-performing content across the buyer journey, optimizing various marketing assets, and ensuring effective messaging for B2B audiences.
Responsibilities
- Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
- Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
- Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
- Use performance and sales feedback to continuously improve messaging, clarity, and conversion
- Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
- Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
- Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
- Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
- Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
- Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
- Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
- Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements
Skills
- 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
- Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
- Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
- Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
- Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
- Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social media, web, email and print, for cataloguing, review and optimization
- Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
- Excellent project management skills with the ability to manage multiple priorities and deadlines
- Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
- Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
- Experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
- Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
Benefits
- Company bonus potential
- Medical
- Dental
- Vision
- 401k with match
- Generous paid time off
- Free gym membership to over 13,000 fitness locations in the US
Company Overview