Note: The job is a remote job and is open to candidates in USA. Aegon is seeking a Senior Channel Marketing Specialist to execute cross-functional marketing campaigns aimed at supporting the sale of their products and services in the retirement sector. This role involves managing digital and promotional activities, collaborating with various departments, and ensuring campaign effectiveness through analytics and reporting.
Responsibilities
- Manage digital and promotional activities related to strategy, execution and reporting
- Execute campaigns to drive growth strategies for assigned products and channels
- Partner with Sales, Marketing, and Product to define goals, develop strategies, review assets and ensure final deliverables meet objectives
- Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods
- Report on productivity, priorities, issues, and opportunities for improvement
- Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed
- Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence
- Serve as an internal escalation point for campaign related issues
Skills
- Bachelor's degree in marketing, business, communications, or equivalent experience
- Five years of experience in marketing communications, digital marketing or project management
- Experience developing and executing digital campaigns, marketing programs and complex projects
- Thorough understanding of traditional and digital platforms
- Technical acumen to design campaigns that optimize the use of marketing platforms
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills and the ability to manage multiple projects in a fast-paced environment
- Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes
- Experience with change management
- Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
- Financial services industry experience, especially related to investment products and concepts
Benefits
- Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.
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