Note: The job is a remote job and is open to candidates in USA. Fusion Risk Management is seeking a senior, execution-oriented marketing leader to serve as Senior Director, Enterprise Marketing. This role is responsible for owning the Enterprise Builder program, designing and implementing targeted marketing strategies, and managing a significant budget to drive pipeline and revenue growth.
Responsibilities
- Own the Enterprise Builder (EB) program end-to-end: named account strategy, Enterprise Resilience Index (ERI) benchmarking, executive engagement model, ABM execution, and a $20M pipeline target
- Design and own programs — defined sets of named accounts with pipeline targets, messaging hypotheses, channel strategies, BDR integration, and weekly inspection cadences
- Translate our strategic narrative into executable go-to-market motion and is directly accountable for whether it produces pipeline
- Build multiple, targeted programs typically based on a named account list (50–150 accounts, depending on program scope and duration) by screening current opportunities and customer accounts against EB structural ICP criteria, validated with the CRO
- Design and deliver Enterprise Resilience Index (ERI) benchmarking as the primary marketing-to-sales conversion vehicle for enterprise accounts, prescribing each account's path to greater resilience maturity and capability
- Own the four-layer EB framework: ICP/account priority, opportunity type classification, ERI engagement, and proof-of-value selling
- Coordinate with the CRO on AE assignment, joint account planning, and weekly EB pipeline reviews
- Lead ABM measurement transition: account progression metrics, buying group coverage, and deal quality scoring
- Manage the EB program budget (~$800K) with direct pipeline ROI accountability
- Present EB program performance to CMO weekly and CRO/CEO monthly
- Align enterprise marketing investments to revenue targets and pipeline expansion goals
- Partner with Product Marketing, Sales, and BDR leadership to define positioning, differentiation, and account-level go-to-market strategy
- Champion the voice of the enterprise customer and engage directly with key accounts to inform program priorities
- Focus named account strategy on key target industries — financial services, manufacturing, consumer goods, life sciences, and critical infrastructure
Skills
- Bachelor's degree in Marketing, Business, or related field required
- 10–15 years of progressive enterprise B2B marketing experience; VP or Sr. Director title at a company that successfully created or redefined a software category
- Demonstrated track record of owning and delivering complex ABM programs as an individual contributor while driving strategy and influencing outcomes across Sales, BDR, and Product functions
- Direct ABM experience targeting senior executive buyers (VP through C-suite) at $200K+ ACV — actual account-level strategy, not demand gen with ABM targeting layered on
- Proven category creation experience: has built or scaled a new market narrative, not just executed against an existing one
- Experience integrating AI tools into marketing workflows and program operations as standard practice
- CRM and ABM tooling: Salesforce, 6sense, Demandbase, or equivalent intent-data and account intelligence platforms
- Marketing automation: HubSpot, Marketo, Salesforce Marketing Cloud, or comparable — specifically for account-level nurture, not MQL waterfall programs
- Data fluency: comfortable reading pipeline dashboards, win/loss data, and deal quality reports alongside CRO and revenue operations
- AI-native workflows: applies generative AI tools to research, account content production, and persona development as a standard practice
- Budget management: direct experience owning a program budget ($500K+) with line-item accountability to pipeline ROI
- C-suite credibility: comfortable presenting pipeline programs, ABM investment rationale, and ROI logic to CMO, CRO, and CEO
- Cross-functional influence: proven ability to align Sales, Product, and Customer Success around a shared enterprise account motion without formal authority over all functions
- BDR enablement: understands how to direct BDR effort at the account level — targeting, outreach sequencing, and qualification criteria — not just hand off a target list
- Program architecture: builds structured programs with clear hypotheses, inspection cadences, and success criteria rather than running campaigns ad hoc
- Exceptional communication and stakeholder management: keeps CMO, CRO, and executive leadership aligned on program direction, progress, and pivots
- MBA preferred
- Ideal company backgrounds: enterprise SaaS that executed a functional-tool-to-enterprise-platform transition — ServiceNow, CrowdStrike, Zscaler, Snowflake, Datadog, or comparable
Benefits
- Executive-level bonus incentives
- May participate in long-term incentive programs
- Comprehensive benefits package including medical, dental, vision, and a 401(k) plan
Company Overview
Company H1B Sponsorship