Note: The job is a remote job and is open to candidates in USA. Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are seeking a Senior Director, Inbound Marketing & Operations to lead our global inbound marketing strategy and marketing operations function, responsible for building scalable inbound programs and establishing the operational and analytical foundation that enables data-driven, revenue-focused marketing decisions.
Responsibilities
- Drive the strategic direction of our global inbound marketing and marketing operations roadmap, including martech architecture, technology implementations, email marketing and nurturing strategy, website performance, and CRO strategy
- Own the end-to-end lead funnel in partnership with Growth Marketing and Revenue Operations, ensuring clear definitions, strong conversion performance, and seamless handoffs across the funnel
- Partner with Revenue Operations and Data Science to ensure comprehensive reporting and dashboards are in place to track key performance metrics, translating insights into clear recommendations and actions
- Own and evolve our attribution architecture and insights framework to support revenue-driven decision-making across marketing investment, while maintaining a holistic view of marketing’s role in growth
- Apply rigorous analysis and strategic analytics to identify key performance drivers, growth levers, and strategic opportunities that materially impact revenue outcomes
- Work closely with marketing leaders and channel owners to implement continuous optimizations and improvements based on performance data, experimentation results, and funnel insights
- Lead, mentor, and develop a high-performing inbound marketing and marketing operations team, fostering a culture of accountability, experimentation, and data-informed decision-making
Skills
- 15+ years of experience in SaaS B2B marketing, with senior leadership experience across inbound marketing and marketing operations
- Proven track record of building and scaling inbound programs that drive measurable pipeline and revenue impact
- Deep expertise in inbound and lifecycle strategy, including email and nurture programs, digital strategy, website optimization, CRO, and funnel performance
- Strong experience owning marketing operations, analytics, and attribution, with the ability to translate data into clear, revenue-focused insights
- Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and leading martech initiatives at scale
- Demonstrated ability to partner cross-functionally with Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales
- Comfortable stepping into complex, fast-moving environments and driving clarity, alignment, and impact quickly
- Experience leading global or multi-region marketing teams
- Legal tech experience
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
- Variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis
Company Overview