Note: The job is a remote job and is open to candidates in USA. Forbes Advisor is dedicated to helping readers make informed decisions and is seeking a Senior Director of Marketing Data Strategy. This role involves leading the marketing data strategy, collaborating with senior stakeholders, and driving initiatives that enhance customer intelligence and marketing performance.
Responsibilities
- Help define how we measure marketing performance across channels and ensure that our measurement strategy enables better commercial decisions
- Help shape how customer data is collected, organised and activated across the business
- Ensure our marketing platforms receive the right data to optimise effectively and maximise commercial performance
- Help move the organisation from one-off analysis towards reusable products and decision-support capabilities
- Challenge assumptions and influence the future direction of our marketing data strategy
- Play an important role in building and developing the next generation of leaders across Data & Analytics
Skills
- Experience leading strategic marketing data, customer intelligence, analytics or data product initiatives that delivered measurable business outcomes
- Deep expertise in at least one of the following: Marketing measurement and attribution, Customer intelligence and first-party data, Applied data science and predictive modelling, Marketing platforms and activation, Data products and decision intelligence
- A track record of building products, platforms or capabilities that deliver measurable commercial outcomes
- Deep understanding of Performance Marketing
- Strong commercial judgement and the ability to prioritise initiatives based on business value
- Confidence influencing senior stakeholders across both technical and non-technical audiences
- Experience developing teams, coaching leaders and building organisational capability
- Curiosity about emerging technologies - particularly AI - and a pragmatic approach to applying them where they create genuine business value
Company Overview