Note: The job is a remote job and is open to candidates in USA. Single Grain is a fast-moving, AI-driven digital marketing agency helping top brands like Amazon and Uber grow through Paid Media, SEO, Content, and Creative. The Senior Director of Paid Media will lead the Paid Media department to deliver profitable growth, exceptional client outcomes, and a high-performing team through strategy and operational discipline.
Responsibilities
- Lead performance marketing strategy across a multi-client B2B portfolio, guiding the team in planning, experimentation, attribution, and optimization
- Own the roadmap and long-range planning for the Paid Media department, ensuring the team is ahead of platform changes and B2B industry trends
- Develop frameworks for testing, measurement, insights, and quarterly planning
- Lead and develop managers, specialists, and multi-disciplinary pods; build career paths, training, expectations, and succession plans
- Set and uphold standards for delivery, QA, reporting, and cross-team collaboration
- Build a team culture rooted in clarity, curiosity, consistency, and accountability
- Act as a senior advisor to C-suite and VP-level client stakeholders
- Guide annual planning, investment decisions, KPI alignment, and performance narratives
- Ensure retention, satisfaction, and strategic growth across the client base
- Partner with Finance and Ops to own forecasting, staffing models, and margin health for the Paid Media department
- Align with Sales on scoping, pricing, and deal qualification to ensure new engagements meet margin and resourcing requirements
- Build scalable systems and playbooks to reduce single-person dependency and improve operational consistency
- Work with Creative, SEO, and Analytics to deliver integrated campaigns and consistent client experiences
- Ensure strong handoffs, clear roles, and productive collaboration across teams
- Partner with Sales on sales pitches by co-developing the media strategy, shaping the narrative, and representing Paid Media in prospect conversations
- Champion modern workflows using AI tools and automation to reduce manual lift and increase quality
- Pilot new ideas, establish repeatable frameworks, and lead the team through shifts in platforms, privacy, and measurement
Skills
- 10+ years in digital advertising with deep B2B performance marketing experience across major channels
- 5+ years leading multi-disciplinary teams, including managers
- Experience owning 7–8 figure media budgets and delivering measurable improvements in efficiency, CAC, ROAS, and margin
- Strong financial acumen across forecasting, capacity planning, and margin management
- Demonstrated ability to build and scale team structures, workflows, QA processes, and operating systems
- Executive-level communication skills: clear strategic narratives, strong presentations, and confident client leadership
- Experience partnering closely with Creative, Analytics, and SEO teams
- Comfort guiding adoption of AI, automation, and data-driven processes to elevate team output
- A track record of developing people: coaching, leveling, hiring, and building a healthy team culture
- Continuous learner with a strong sense of curiosity and a bias for action
Company Overview