Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is a company dedicated to building life-changing products for families. They are seeking a Senior Director of User Acquisition and Growth to lead scalable user acquisition efforts, focusing on both organic and paid strategies to enhance their marketing effectiveness.
Responsibilities
- Define the end-to-end user acquisition growth strategy across paid and organic (including App Store Optimization, affiliates, and product) — ensuring they compound together rather than operate in silos
- Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time
- Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy
- Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments
- Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics
- Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs
- Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view — so the pod always knows where growth is actually coming from
- Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces — including referral mechanics, onboarding flows, and sharing prompts
- Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) — with a clear POV on how blended CAC improves as organic and PLG channels scale
- Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support function
- Directly own App Store Optimization to maximize organic app downloads
- Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume
Skills
- Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports
- Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them
- Proven Growth Track Record: You've taken something from small to big — a channel, a brand, or a company — that you can point to with real before/after numbers
- Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling
- Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC
- Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team
- Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them
Company Overview