Note: The job is a remote job and is open to candidates in USA. PerkinElmer is a global analytical services and solutions provider dedicated to advancing science for a healthier world. They are seeking a Senior Director, Strategic and Commercial Marketing to build and lead the organization’s market intelligence capability, overseeing a team and synthesizing market insights to inform product strategy.
Responsibilities
- Build, lead, and develop a team of 6–7 Strategic Segment Managers covering Environmental, Food & Beverage, Pharma/Biotech, Industrial Materials, Semiconductor & Electronics, Petrochem & Energy, and emerging segments as the portfolio grows
- Establish and continuously improve the function’s operating model: MRD standards and templates, VOC programme structure, segment review cadence, and quality bar for deliverables
- Coach Segment Managers to become recognised external thought leaders in their respective markets, increasing PerkinElmer’s scientific credibility and commercial pull
- Set clear performance objectives for each Segment Manager, conduct regular reviews, and manage talent development, succession, and hiring within the function
- Build the function from the ground up in Phase 1, recruiting the first Segment Managers, establishing processes, and creating the organizational muscle before scale in Phase 2
- Synthesize individual segment intelligence into a company-level market view — identifying cross-segment themes, recurring customer workflow patterns, and investment priorities that no single product line can see alone
- Own the annual Segment Strategy Review: a consolidated assessment of all seven markets, competitive landscape shifts, regulatory tailwinds, and prioritised investment recommendations presented to VP Product Lines and CTO
- Identify white space opportunities that cut across product lines — markets or workflow gaps where PerkinElmer has no current product, but a credible right-to-win based on existing capabilities
- Maintain a segment priority framework that informs resource allocation across Strategic Segment Managers and influences roadmap weighting across the VP Product Line teams
- Provide input to the CTO and commercial leadership on segment-based portfolio positioning, M&A target screening (market attractiveness lens), and partnership evaluation
- Surface segment-specific portfolio gaps that represent acquisition opportunities, framing them through a market-attractiveness lens to inform the M&A pipeline
- Partner with the VP of Corporate Development to build M&A business cases, supplying segment intelligence and customer-demand evidence that grounds target valuation and strategic rationale
- Own the organization’s MRD framework — the standard by which all seven segments produce their Market Requirements Documents, ensuring consistency, evidence standards, and actionability for product line teams
- Review and approve all MRDs before they enter product roadmap discussions with VP Product Lines, providing quality assurance and cross-segment coherence checks
- Set the VOC programme standard: minimum 25 in-depth customer conversations per Segment Manager per year, structured win/loss analysis, advisory board coverage, and systematic competitive intelligence
- Build PerkinElmer’s external market presence: segment-specific white papers, application note series, scientific conference presence, and customer advisory board programming that elevates the company’s thought leadership position
- Ensure segment intelligence is translated into operationally useful outputs — not just insight documents, but playbooks, battlecards, and sales tools that Regional Marketing Managers can deploy in the field
- Serve as the primary interface between the Strategic Segments function and the three VP Product Line teams — ensuring MRD inputs are well-understood, acted upon, and appropriately weighted in roadmap decisions
- Partner with the Product Launch & Commercialisation Manager to ensure all NPI launches are informed by segment-specific messaging and customer workflow evidence
- Provide the commercial organisation (Sales, Regional Marketing, Channels) with the segment intelligence and tooling they need to win in priority markets
- Represent the customer and market perspective in executive-level portfolio reviews, investment committee discussions, and AOP planning
- Build strong relationships with key customers, industry bodies, and academic partners to sustain PerkinElmer’s position as a market-facing, customer-centric organization
- Drive the annual global growth-priority planning process across product lines, synthesizing segment intelligence into a prioritized set of cross-product growth initiatives
- Coordinate across the VP Product Line teams and Regional VPs to align on shared growth priorities and a single, consistent set of strategic growth pillars
- Partner with Regional Marketing Managers to plan campaigns and regional activities aligned to the strategic growth pillars
- Own the Strategic Segments function budget: team headcount, external VOC research spend, conference attendance, advisory board programming, and content production
- Maintain the function’s operating cadence: segment manager check-ins, cross-segment synthesis sessions, stakeholder reviews, and an annual Segment Summit that brings together product line and commercial leadership
- Track and report function KPIs: MRD completion rate, VOC coverage per segment, roadmap adoption of MRD inputs, NPI launch quality scores, and segment manager development milestones
- Champion the role of market intelligence within the broader product organisation — demonstrating the tangible connection between segment rigour and commercial outcomes
Skills
- 10+ years of experience in product management, market intelligence, strategic marketing, or segment management in an analytical instruments, life sciences, or adjacent scientific instrumentation business
- 5+ years of people management experience, with a track record of building and developing high-performing, cross-functional teams in a matrixed organisation
- Deep working knowledge of at least two of PerkinElmer's target end markets (Environmental, Food & Beverage, Pharma/Biotech, Industrial Materials, Semiconductor, Petrochem/Energy) — sufficient to credibly challenge, guide, and quality-assure the work of individual Segment Managers
- Demonstrated experience designing and owning structured VOC programmes and translating customer insight into commercially actionable product strategy inputs
- Strong executive presence: able to represent the market perspective clearly and persuasively in VP- and C-suite-level discussions, and to hold their own in debates with technically expert product line leaders
- Experience producing or overseeing rigorous analytical strategy documents — Market Requirements Documents, market assessments, competitive analyses, or equivalent outputs used to drive product investment decisions
- Bachelor's degree in chemistry, physics, engineering, or a related scientific discipline
- Advanced degree (MSc, PhD) in a relevant scientific discipline, giving the Director peer-level credibility with scientifically trained Segment Managers and customers
- Experience building a function from scratch — establishing methodology, recruiting a team, and creating organisational capability where little or none previously existed
- Familiarity with PerkinElmer's specific instrument categories: atomic spectroscopy (ICP-MS, ICP-OES, AA), chromatography (GC, LC/MS), and/or materials characterisation (TGA, DSC, DMA)
- Prior experience working in a cross-product-line or portfolio management role, with demonstrated ability to synthesise complex, multi-domain intelligence into a single coherent strategic view
- Experience engaging with standards bodies, regulatory agencies (EPA, FDA, EFSA, USP), or industry associations relevant to PerkinElmer's priority markets
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