Note: The job is a remote job and is open to candidates in USA. Stratacomm is a company that manages substantial media investments across various channels, partnering with federal agencies and corporate clients. They are seeking a Senior Integrated Paid Media Strategist who will own the complete media lifecycle, developing strategies and executing campaigns while ensuring performance optimization and client consultation.
Responsibilities
- Develop insight-driven media strategies aligned with client business objectives, communications goals, KPIs, and budgets
- Translate audience research into integrated media recommendations across Search, Social, Programmatic, Display, Video, CTV, Audio, Broadcast, Print, OOH, and emerging platforms
- Conduct audience analysis using tools such as MRI-Simmons, GWI, eMarketer, Nielsen, and first-party data sources
- Build comprehensive media plans including channel strategy, targeting, flighting, budgeting, forecasting, and measurement frameworks
- Identify opportunities to test new media channels, technologies, AI capabilities, and emerging platform features that improve campaign performance
- Collaborate with client leadership, creative, analytics, and digital teams to ensure media strategy supports the broader communications effort
- Execute media buys directly across major advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other self-service platforms
- Develop RFPs, evaluate proposals, negotiate rates, secure added value, and manage publisher and vendor relationships
- Issue insertion orders, oversee trafficking, coordinate creative delivery, and ensure campaigns launch accurately and on schedule
- Maintain campaign documentation, including media plans, buy summaries, specifications, UTMs, authorization tracking, and campaign setup materials
- Monitor live campaign performance and pacing across multiple channels
- Analyze KPIs including impressions, reach, CTR, CPC, CPM, CPA, ROAS, VCR, engagement, and conversion metrics
- Make data-driven optimization recommendations involving audiences, creative, bidding strategies, placements, frequency, and budgets
- Troubleshoot tracking, tagging, pixel implementation, and delivery issues in partnership with analytics and technical teams
- Lead structured testing initiatives to continuously improve campaign effectiveness
- Manage campaign budgets from planning through final reconciliation
- Track authorizations, insertion orders, revisions, vendor invoices, and monthly billing
- Ensure campaigns deliver efficiently without over- or under-spending
- Identify and resolve delivery discrepancies with vendors proactively
- Develop reporting that goes beyond performance metrics to explain: What happened, Why it happened, Why it matters, What should happen next
- Present campaign performance and strategic recommendations clearly to clients and internal leadership
- Translate complex media data into actionable business insights and future planning recommendations
- Lead media discussions during client meetings with confidence and credibility
- Produce campaign wrap reports, benchmark analyses, and strategic recommendations that inform future investments
- Serve as a senior resource and mentor for junior strategists, coordinators, and analysts by reviewing work, sharing knowledge, and fostering professional growth
- Help improve department templates, workflows, documentation, quality control, and operational efficiency
- Apply AI thoughtfully to improve planning efficiency, reporting, research, and workflow automation while maintaining strategic judgment
- Contribute to agency thought leadership, new business initiatives, and ongoing evolution of Stratacomm's media practice
Skills
- 5+ years of paid media experience with demonstrated ownership of strategy, planning, buying, optimization, and reporting
- Hands-on experience across Google Ads, Meta Ads Manager, Reddit, Snapchat and LinkedIn Campaign Manager preferred
- Experience developing integrated media plans spanning both digital and traditional channels
- Strong understanding of audience research, campaign measurement, attribution, and media analytics
- Experience negotiating directly with media vendors
- Strong financial management skills, including budget pacing, authorizations, insertion orders, and invoice reconciliation
- Excellent presentation, communication, and client relationship skills
- Close attention to detail and the ability to manage multiple priorities simultaneously
- Agency experience or in-house media team experience managing multiple clients simultaneously is preferred
- Experience with Strata, Prisma, or comparable media management platforms
- Experience using MRI-Simmons, GWI, Nielsen, GA4, Looker Studio, Tableau, or similar reporting tools
- DC Metro (DMV) Area Candidate
Benefits
- Health, dental, vision, 401(k), paid holidays, and flexible PTO
Company Overview