Note: The job is a remote job and is open to candidates in USA. The Ad Council is a nonprofit organization focused on social impact campaigns, and they are seeking a Senior Manager, Insights & Analytics to lead research and evaluation for their Mental Health Initiative. This role involves collaborating with internal teams and external partners to drive campaign strategies based on quantitative and qualitative research, ensuring campaigns are evidence-based and effectively communicated.
Responsibilities
- Design, analyze, and report on campaign tracking studies, custom research, and evaluation projects across multiple mental health efforts, reaching audiences such as teens, young adults, adults, mothers, caregivers of adolescents, and LGBTQ+ communities
- Drive formative research to inform campaign strategy, including literature reviews, landscape assessments, expert interviews, desk research, ethnographies, and qualitative and quantitative consumer research
- Lead strategic and creative testing, including qualitative and quantitative advertising effectiveness research
- Manage evaluation research, including campaign evaluation plans, brand lift studies, and ongoing tracking surveys
- Partner with external research vendors on study execution: questionnaire development, programming, fielding, weighting, QA, and final deliverables
- Draft surveys, discussion guides, and research instruments; support programming for rapid-turn research
- Draft and distribute RFPs, support vendor selection, and co-manage vendor relationships through project completion
- Conduct advanced quantitative and qualitative analysis, including trend analysis and subgroup analysis
- Analyze data, develop compelling presentations, and synthesize findings into clear insights and strategic implications
- Translate research findings into practical recommendations that inform campaign strategy, creative development, and optimization
- Present insights to colleagues, agencies, funders, and partners — tailoring the story and detail level for each audience
- Ensure research insights are incorporated into strategic briefs and carried through the creative and program development process
- Serve as an insights partner to Strategy, Creative, PR, and Media teams throughout campaign planning and execution
- Provide research-informed feedback during creative and resource reviews to ensure messaging resonates with target audiences
- Work with the Analytics team to capture, track, and report ongoing campaign performance metrics
- Support key internal and external meetings by updating presentations, capturing meeting notes, and following up on action items as needed
- Manage multiple research projects and timelines simultaneously across campaigns
- Develop and maintain internal tools to track research activities — including calendars, timelines, KPI trackers, and shared folders
- Balance strategic thinking with strong execution, maintaining attention to detail while moving projects forward efficiently
Skills
- 4+ years of relevant experience in quantitative and qualitative research, including study design, analysis, and reporting
- Strong understanding of a wide range of qualitative and quantitative market research methodologies
- Excellent analytical, organizational, and project management skills
- Ability to identify actionable insights and communicate them clearly — verbally and visually — to non-research audiences
- Experience developing measurable objectives and KPIs to guide strategic briefs and program evaluation
- Experience with multicultural marketing campaigns and coordinating multicultural research
- Comfort managing multiple priorities and productive relationships with agencies, vendors, and stakeholders
- Advanced proficiency in MS Office, especially PowerPoint and Excel
- Familiarity with digital marketing metrics, including website and social analytics
- Ability to work East Coast hours
- Passion for social impact with experience or strong interest in mental health
- Commitment to building an inclusive and equitable work environment
- Experience in mental health research or familiarity with the mental health landscape, including stigma reduction and behavior change
- Comfort using AI tools as part of a modern insights toolkit — enhancing efficiency while maintaining human judgment, accuracy, and research best practices
- Experience with user experience or human-centered research
- Familiarity with basic statistics; experience with SPSS, SAS, and/or DisplayR is a plus
- Understanding of the evolving digital and social media landscape
- Experience with project management tools such as Asana
- A curious, learning-oriented mindset; comfort working through ambiguity and turning complexity into clarity
Benefits
- Contract employees will be eligible to participate in limited benefits and paid time off.
- This role can be fulfilled remotely, from the Ad Council’s NYC office, or a hybrid mix of the two.
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