Note: The job is a remote job and is open to candidates in USA. Spinutech is seeking a Senior Paid Social Media Strategist with extensive experience in developing and leading paid social strategies that drive measurable business results. The role involves serving as the strategic lead for a portfolio of clients, providing proactive recommendations, and guiding paid social strategy across multiple platforms while mentoring fellow strategists.
Responsibilities
- Lead the development, execution, and optimization of paid social strategies across multiple client accounts and industries
- Serve as the primary strategic advisor for assigned clients, building trusted relationships through proactive communication and data-driven recommendations
- Present campaign performance, testing roadmaps, and strategic recommendations to key client stakeholders and executive leadership
- Develop audience strategies, testing plans, and media recommendations that support each client's unique business objectives
- Turn complex performance data into clear insights and actionable next steps that drive measurable business outcomes
- Collaborate closely with the Analytics team to ensure tracking, attribution, and reporting are accurate and actionable
- Partner with Creative Strategists to provide strategic direction on messaging, creative concepts, testing frameworks, and platform best practices
- Identify opportunities to expand client programs through new campaign types, platforms, audience strategies, creative testing, and measurement enhancements
- Mentor and support other Paid Social Strategists by sharing knowledge, reviewing work, and promoting best practices across the team
- Stay ahead of paid social platform updates, AI advancements, industry trends, and emerging opportunities to proactively bring new ideas to clients
- Maintain a high standard of quality assurance through detailed campaign reviews and ongoing optimization
Skills
- 5+ years of experience leading paid social strategy for brands in an agency environment across Meta, LinkedIn, TikTok, and Reddit
- Successfully managed complex client relationships and are comfortable leading strategic conversations with executive-level stakeholders
- Think beyond campaign optimization and develop paid social strategies that align with broader business goals and marketing initiatives
- Proactively identify opportunities for growth across audiences, creative, landing pages, measurement, attribution, and media mix
- Love data but understand strategy is more than numbers. You translate performance into meaningful business insights and actionable recommendations
- Experience mentoring teammates, sharing best practices, and helping elevate the quality of work across the team
- Highly organized, proactive, and able to successfully manage multiple clients and priorities while maintaining exceptional attention to detail
- Thrive in a collaborative environment and enjoy partnering with account management, creative, analytics, SEO, paid search, and development teams to drive client success
- 5+ years of agency experience managing paid social campaigns and strategy
- Demonstrated experience leading paid social strategy for multiple complex client accounts
- Proven success managing client relationships and presenting strategic recommendations to executive stakeholders
- Expert knowledge of Meta Business Manager, LinkedIn Ads, TikTok Ads, and Reddit Ads
- Strong understanding of attribution, conversion tracking, measurement, and performance reporting
- Experience collaborating with creative teams to develop strategic creative direction and testing frameworks
- Experience with Google Analytics, Google Tag Manager, Meta Conversions API, Commerce Manager, and product catalog management
- Strong analytical skills with advanced proficiency in Excel, Google Sheets, and data analysis
- Excellent written, verbal, and presentation skills
- Ability to prioritize multiple projects in a fast-paced agency environment while maintaining exceptional attention to detail
- Experience mentoring junior team members or leading cross-functional initiatives
Company Overview