Note: The job is a remote job and is open to candidates in USA. Red Ventures is seeking a Senior Performance Marketing Manager to lead new channel expansion at Bankrate. The role focuses on identifying, testing, and scaling paid channels to drive growth, requiring a strategic approach and strong analytical skills.
Responsibilities
- Own the full cycle of new channel development — evaluating opportunities, building the investment case, structuring tests, and scaling what works
- Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution
- Develop direct relationships with platform and media partners
- Support the scale of Meta, which just launched, then extend learnings to scale TikTok
- Test and optimize conversion signal passback
- Document what works
- Set the creative testing agenda across all paid channels
- Design multi-variable experiments (creative × audience × placement) with proper holdouts
- Own the attribution framework across your channels
- Come to senior stakeholders with a point of view, not just a performance update
Skills
- Must be able to work Eastern Standard Time hours
- You've launched paid channels from scratch — not just managed steady-state campaigns
- You've built the investment case, structured the test, scaled what worked, and killed what didn't
- Success on paid search, paid social, programmatic, streaming TV or comparable channels are essential
- Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scale — ideally six or seven figures monthly on Meta
- You understand signal passback, event match quality, and how algorithmic efficiency is won or lost
- You've designed incrementally tests, worked with holdout methodologies, and can evaluate attribution frameworks critically
- You know the difference between correlation and lift — and can make that case to senior stakeholders
- You set creative direction, not just approve it
- You write strong briefs, give precise feedback, and can identify what's driving a performance shift at the format or copy level across channels that look nothing alike
- You move fluidly between setting channel strategy and executing within it
- You manage competing priorities, own timelines, and deliver with minimal oversight
- You actively use AI tools and have a genuine point of view on where they add leverage in paid channels, particularly as it relates to creative development
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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