Note: The job is a remote job and is open to candidates in USA. AppViewX is trusted by Fortune 1000 organizations worldwide, including leading banks and healthcare providers, to secure and manage digital identities. They are seeking a Senior Product Marketing Manager to own the narrative and go-to-market strategy for Agent Identity Security, working closely with various teams to launch products and create impactful content.
Responsibilities
- Own messaging, positioning, and product narratives for Agent Identity Security, and support broader AppViewX solutions and key capabilities as needed
- Create sales enablement content such as pitch decks, solution briefs, battlecards, talk tracks, objection handling guides, sales plays, FAQs, and customer-facing assets
- Partner with sales teams to understand buyer pain points, deal challenges, competitive pressure, and content needs across different stages of the sales cycle
- Support product launches by working closely with Product Management, Project Management, Marketing, and cross-functional teams on launch messaging, content, enablement, and internal readiness
- Work with the marketing team to support campaigns, events, webinars, and integrated programs with persona-relevant messaging and content
- Build and maintain competitive intelligence, including competitor positioning, battlecards, win/loss insights, market trends, and differentiation points
- Help define and execute sales plays by identifying target personas, pain points, triggers, messages, proof points, and supporting assets
- Collaborate with Customer Success and customer-facing teams to capture customer use cases, outcomes, stories, and feedback that can inform content and messaging
- Develop compelling presentations, web copy, product collateral, campaign content, webinar, and enablement materials that communicate the product story clearly
- Stay current on AI agent adoption trends, agentic security buying behavior, and the evolving competitive landscape to sharpen positioning and go-to-market execution
- Partner with executive leaders on Agent Identity Security go-to-market strategy, investor-level narratives, and high-profile customer and analyst conversations
Skills
- 7+ years of product marketing or related experience in enterprise technology or cybersecurity
- Bachelor's degree in a relevant field
- You have launched something from scratch and can walk us through how you did it
- You know the AI security space, or you know identity security well enough to get up to speed fast on how AI is changing it. Either works. Both is great
- You can take something technically complex and make it land with a CISO
- You have worked directly with senior executives and customers
- You are a confident presenter. Whether it is a webinar, a customer briefing, or an industry event
- AI tools are already part of how you work, not something you are planning to explore. You have built workflows that make you meaningfully faster at competitive research, content creation, or market analysis
- You follow what is happening in AI and security closely enough to have an opinion
- You have built an AI-powered workflow for something most people still do manually, and you can show us what it produces
- You have a point of view on what AI agent security means for enterprise risk, and you can articulate it without a slide deck in front of you
- You have marketed a product in a category that did not fully exist yet and helped define what it means
Company Overview