Note: The job is a remote job and is open to candidates in USA. Figure is transforming capital markets through blockchain, providing innovative financial products powered by AI-driven automation. As a Senior Product Marketing Manager, you will lead the positioning and go-to-market execution for Figure’s financial products, collaborating with various teams to enhance market awareness and adoption.
Responsibilities
- Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
- Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
- Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
- Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
- Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
- Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
- Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
- Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
- Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
- Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
- Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies
Skills
- 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
- Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
- Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
- Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders
- Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
- Experience conducting market research, customer interviews, and competitive analysis
- Comfort working in a fast-paced, evolving environment with ambiguity and change
- Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making
- Adhere to all company security policies and data handling procedures
- Complete mandatory security awareness training within required timeframes
- Promptly report any suspected security incidents or suspicious activity to the Security team
- Experience with Notion is a plus
Benefits
- Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
- Employer-paid life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks of paid family leave
- Continuing education reimbursement
Company Overview