Note: The job is a remote job and is open to candidates in USA. Beacon Biosignals is on a mission to revolutionize precision medicine for the brain. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their life sciences and diagnostics portfolio, focusing on product positioning and market execution.
Responsibilities
- Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation
- Develop deep expertise in the diagnostics and life sciences buyer journey
- Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences
- Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions
- Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape
- Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI
- Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities
- Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives
- Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets
Skills
- 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology
- Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries
- Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences
- Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment
- Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards
- Bachelor's degree in life sciences, marketing, or a related field
- Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences
- Experience working at a startup or early-stage company
Benefits
- Equity
- PTO
- Other benefits
Company Overview